Month: September 2019

Jono Alderson - ecommerce websites

Jono Alderson and the future of digital marketing: “We need to think bigger. We need to be audience-centric”

Nobody wants to go to a website and look through e-commerce pages. Nobody wants to fill out conversion forms. That’s a dysfunction of an earlier internet. Consumer behavior is changing. People are more likely to want to consume content and transact on places like WeChat, WhatsApp, Facebook. Maybe that means that websites are less important. Maybe the way we think about marketing and getting people to a site and getting them to convert, misses the point and needs to change radically.

At GPeC SUMMIT we talked to Jono Alderson about the implications of changes in user behavior, especially with the emergence of machine learning systems and assistive devices. How will this affect the job of the marketer? Read more in the interview below.

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