We continue the series of e-commerce premium resources recommendations with 8 online marketing books proposals, written by some of the best e-commerce specialists worldwide. From Tony Hsieh (CEO Zappos.com) to Avinash Kaushik and Bryan Eisenberg, you can find below 8 international bestsellers recommended for you. Delivering Happiness: A Path to Profits, Passion and PurposeTony Hsieh
An inspirational book about the business principles that lead to Zappos’s success. Tony Hsieh writes in “Delivering Happiness” about how making customer service the responsibility of the entire company and not only of one department’s lead to a better brand reputation, about the elements that helped build a performant team and about how you get to your own happiness when you focus on making those around you happy. Tony Hsieh’s book, “Delivering Happiness” is also available in Romania at the Publica Publishing House and can be purchased from their website.
You Should Test That! Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Improving Websites – Chris Goward Chris Goward’s book about online commerce conversion optimization approaches A/B testing and the way they can lead to an increase in online sales by improving the information and purchasing flow for the users. In Chris’s opinion, “conversion optimization is part science, part art” and he advises e-comerce businesses to create an optimization strategy that would help them reach their goals by using the appropriate web analytics tools.
Tim Ash’s book tackles with landing page optimization and exposure and conversion rate maximisation using case studies and practical examples. Ash writes about the most frequent design mistakes that online shops make, about effective marketing strategies and website testing that can bring an increase in online sales. You can buy Landing Page Optimization by Tim Ash on Amazon.com.
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity – Avinash Kaushik
One of the best web analytics international experts, Avinash Kaushik, writes about specific recommendations for creating an effective results-based marketing strategy and for analysing each promotion channel correctly. “Web Analytics 2.0” is a must-read for any e-commerce specialist.
A/B Testing: The Most Powerful Way to Turn Clicks into Customers – Dan Siroker & Pete Koomen
Dan Siroker and Pete Koomen offer their readers a comprehensive usability guide, suggesting a simple method to test different landing page versions and the effects that each version has upon the sales goals and the way users navigate through the website. The 2 authors start from a basic principle “the average conversion rate for online shops is around 2% worldwide. That means that 98% of visitors don’t convert”. What follows is a series of advice to apply website pages testing and navigation flow testing in order to improve conversions.
Ever since the first edition’s publishing in 2000, “Don’t Make Me Think” has been the reference usability manual for thousands of web designers and web developers around the world. In the mean time, the book has been revised and is now at its third edition, edition which also includes a mobile usability chapter.
The Everything Store: Jeff Bezos and the Age of Amazon – Brad Stone
The most comprehensive biography of Amazon and Jeff Bezos is a must-read for any e-commerce entrepreneur or specialist. The author, Brad Stone, had access to the former and current colleagues of Bezos from Amazon, as well as to the members of his family. Therefore, he managed to offer a complex image of the leader and his bold vision that brought Amazon from the top bookseller which it once was to the giant company which it is today. “The Everything Store” won the “Financial Times and Goldman Sachs Business Book of the Year” award in 2013.
Call To Action: Secret Formulas to Improve Online Results – Bryan Eisenberg
In their international bestseller, “Call To Action”, Bryan and Jeffrey Eisenberg talk about the 5 stages of creating a website from planning to communication and value emphasizing. Their book is full of practical advice and case studies resulted from their years of experience “in the tranches“.