Author: Andrei Radu

In 2014 Romanian e-commerce market exceeded 1 billion EUR

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According to the estimations made my the main Romanian e-commerce players together with GPeC representatives, Romanian online retail exceeded 1 billion EUR in 2014, compared to approximately 600 million EUR in 2013. To be more specific, Romanian e-tail market’s value is estimated to be around 1.1 and 1.2 billion EUR for the recently ended year, this figure representing only goods sold online (independent of category), not services, utilities payments, plane tickets, event tickets, travel etc. GPeC (eCommerce Awards Gala) is and has been for 10 years the most important e-commerce in Romania and the biggest online shops community. GPeC centralizes and published Romanian e-commerce market data and is the main source of information in this field. According to these statistics, these are the main market statistics for 2014: According to the latest official census, Romania’s population numbers 19.7 million inhabitants, from which approximately 10 million are Internet users, internet penetration rate in

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Bryan Eisenberg launched his new book: “Buyer Legends: An Executive Storyteller’s Guide”

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Whether you are a beginner in e-commerce or already a well-known specialist, you must have found on the lists of e-commerce must-read books the recommended bestsellers “Call to Action“, “Waiting For Your Cat to Bark?” or “Always Be Testing“. In case you don’t already know they were all written by online marketing pioneer and international conversion optimization guru, Bryan Eisenberg, one of the first names coming up on world wide e-commerce specialists lists. Romanian e-commerce and digital marketing industry has had the chance to meet Bryan for the first time in Romania in 2010 at GPeC E-Commerce Awards Gala. GPeC is also the first to announce in Romania the launch of Bryan’s most recent book, written in collaboration with Jeffrey Eisenberg and Anthony Garcia – “Buyer Legends: An Executive Storyteller’s Guide“. “Buyer Legends” describes the business process that combines the emotional power of storytelling with raw data in order to create

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Chris Goward, WiderFunnel President, recommends GPeC Summit

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Chris Goward is the CEO and President of WiderFunnel and, at the same time, the brain behind LIFT™ and Kaizen™. Chris developed conversion optimization strategies for clients like Google, Electronic Arts, Magento and BuildDirect.com. Chris is also the author of “You Should Test That!”, international best-seller offering businesses practical tips that can dramatically increase their results. Ever since 2007, Chris was invited to speak for over 100 events in 30 cities world wide. Some of the most important conferences where Chris was a featured speaker are eMetrics, Search Engine Strategies, PubCon, Search Marketing Expo, Online Marketing Summit, IIMA, European Conversion Summit, Internet Marketing Conference, Web Analytics Wednesdays and Conversion Conference. In May 2014, Chris was a guest speaker for GPeC and this was his first time in Romania. Chris was very excited of the event and decided to recommend it to other potential guests and speakers as a must-attend e-commerce

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Bryan Eisenberg, international User Experience Guru, recommends GPeC Summit November 27 2014!

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Bryan Eisenberg is recognised by eConsultancy as one of the top 10 world experts in User Experience and Conversion Optimization. Both Bryan, and his brother – Jeffrey Eisenberg – are international authorities and pioneers as far as online marketing, conversion optimization, e-persuasion, web analytics and persona marketing are concerned. They are co-authors of the books “Call to action“, “Waiting For Your Cat to Bark?” (both Wall Street Journal and New York Times bestsellers), as well “Always Be Testing” and “Persuasive Online Copywriting”. Bryan Eisenberg was the special guest of the 5th edition of GPeC (GPeC E-Commerce Awards Gala 2010) and that was also his first time in Romania as a speaker. After his keynote speech, Bryan’s reaction towards GPeC’s organisers was: “wow, you have more than 300 participants in the audience and they’re all great quality. It’s like I was talking to a big conference in the States. Great event,

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7 more days to register for GPeC Summit May 2014!

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Those of you interested to register for GPeC Summit got until May 21 2014 to buy access tickets to the e-commerce event. The event will take place in Bucharest on May 26-27-28 2014 and the 3-day-pass price is only 157 EUR (VAT included). International top speakers, for the first time in Romania at GPeC Summit Over 40 Romanian and international e-commerce specialists will be present on stage for GPeC Summit May 2014 during the 3 event days. Some of them – worldwide renowned speakers whose books are Amazon bestsellers – are present for the first time in Romania for GPeC Summit: Chris Goward, CEO and President WiderFunnel, is the brain behind the LIFT™ and Kaizen™ methods and developed conversion optimization strategies for clients such as Google, Electronic Arts, Magento or BuildDirect.com. Chris is the author of “You Should Test That!“, international e-commerce bestseller, where he redefines the basics of conversion

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