Author: Andrei Radu

Romanian online payments on the up 62% reaching 148,4 million EUR for Q1 2016

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According to the latest data provided exclusively by RomCard for GPeC, online card payments online registered a 62% growth YearOverYear during Q1 2016. Only during the first quarter of 2016 3D Secure payments of 148.4 million EUR were registered, comparing to 91.2 million EUR in 2015. The number of online card transactions has also grown significantly during the months of January, February and March 2016, exceeding 1.1 million monthly transactions, comparing to the same time in 2015 when the average transactions number was approximately 780.000 transactions per month. According to RomCard officials, the growth is closely tied to the decrease of interchange commissions announced publicly by Cătălin Crețu, General Manager of Visa Europe for Romania, Croatia, Malta and Slovenia, at GPeC Summit November 24 2015. “From the information we have, together with the decrease of the commissions, more and more important online shops have started encouraging online card payments. For an online shop, an order paid by online

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We’re drowning in data, but we’re not unlocking the full value from our investments – Alex Langshur, Cardinal Path

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It’s less than 2 weeks to go until The Most Important E-Commerce Event in Central and Eastern Europe, GPeC Summit May 25-26-27, event where 30+ world-class e-commerce and digital marketing speakers will go on stage. One of our special guests for this edition of GPeC Summit is Alex Langshur, Co-Founder Cardinal Path – one of the most important agencies in Digital Performance Measurement in North America, recently acquired by the Dentsu Aegis Network, a media giant with business on 5 continents. At the same time, Alex is the former President and current Director Emeritus of the Digital Analytics Association (DAA) – the most important web analytics agency in the world. We discussed with Alex in the following interview about e-commerce metrics, conversion rate optimization and online marketing hacks. He also gave us a few more insights on his keynote speech from the first conference day at GPeC Summit May 25-26-27. Here is the interview:

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4 new Super-Star-Speakers joined GPeC Summit May 25-26-27 2016!

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You’ve already met 4 of the mind-blowing international experts in e-commerce and digital marketing which we’ve already announced as part of the speakers lineup for GPeC Summit May 25-26-27 2016: Alex Langshur (Co-Founder Cardinal Path), Daniel Waisberg (Google Analytics Advocate), David Darmanin (Founder Hotjar) and Karl Gilis (Co-Founder AGConsult). But you know GPeC and GPeC is always here to exceed expectations so this was just the beginning. This year’s speakers lineup will be totally amazing, just like we promised. So now we have the honour to present to you our next 4 Super-Star-Speakers who will rock the GPeC Summit stage on May 25, 26 and 27 at Crystal Palace Ballrooms in Bucharest. Ladies and gentlemen, a big round of applause (virtual for the moment) for Brian Dean, Marie Polli, Paul Rouke and Chris Hague. Brian Dean is the Founder and CEO of Backlinko, his SEO training blog which was included in Technorati Top 100 Business Blogs in October 2013. Backlinko is one of the top SEO resources

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The 11th annual edition of GPeC has started!

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Today, April 21 2016, the 11th annual edition of GPeC – the trademark event of Romanian e-commerce has started. According to the organisers, starting today and until November you will be in for 8 months of Premium e-commerce events organised by GPeC. GPeC 2016 Online Shops Competition Starting today and until May 31 2016, online shops who wish to evaluate their websites and online presence do so by registering for the GPeC Competition. The GPeC jury formed by more than 20 e-commerce experts will analyse the websites of the online shops registered in the Competition starting from 125 essential business criteria: Usability, Customer Experience, Design, Functionality, Social Media, SEO, Security, Legal aspects, Professional and Quality of Service.  The 125 GPeC jury evaluation criteria represent the most complex guide on how to ensure the success of your online shop: “Think of the GPeC criteria as the fundation of a home: any online shop

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The 4th Super-Star-Speaker of GPeC Summit May 25-26-27: Karl Gilis, 3rd top Conversion Optimization specialist in the world!

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This year’s GPeC Summit May 25-26-27 lineup is simply unbelievable. We can’t believe it either and it was us behind it. After announcing Alex Langshur (Co-Foundeor Cardinal Path), Daniel Waisberg (Google Analytics Advocate) and David Darmanin (Founder Hotjar), it is now the moment to let you know who our 4th Super-Star-Speaker is and it is none other than the 3rd top Conversion Optimization specialist in the world. Ladies and gentlemen, Karl Gilis, Co-Founder AGConsult and a simply amazing speaker (as you will see for yourselves) will be present at GPeC Summit May 25-26-27 for the first time in Romania! Karl is considereded by PPC Hero number 3 in top best Conversion Optimization specialists in the world and is the Co-Founder of the Belgian company AGConsult, agency specialising in Usability and Conversion Optimization. Karl has been optimizing websites since 2001 and his conversion optimization decisions are based on practical facts and real user experience, stating that he is “tired of all the

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