Author: Alexandra Păunescu

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How marketers can fight the impostor syndrome – Interview with Tiffany daSilva

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After having to deal with impostor syndrome as a marketer for many years, Tiffany daSilva – founder DaSilva Consulting – decided to turn her experience into a lesson for marketers who struggle with the same issue. During this interview at GPeC SUMMIT in November 2019, she sat down with us and shared many useful insights about fighting the impostor syndrome and finding the right mindset to deal with professional failures. 

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“If there are still people on the planet that haven’t heard of it, it’s new.” – An interview with Ryan Holiday

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Getting attention or selling something you really believe in? A marketer’s focus has usually leaned towards the former, while the latter has proven itself to be more effective long term. In this very inspiring interview, Ryan Holiday, bestselling author and marketer, states clearly what a marketer’s duty is nowadays, which effective tactic they should use to drive sells and how to improve their marketing strategies.

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Steven Hoober interview: Mobile UX and the importance of usability research

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User experience on mobile is still something that online business owners need to research and optimize. Mobile UX expert Steven Hoober is known internationally for his continuous research in mobile user experience and for implementing mobile interfaces for Google, Weather.com, Samsung and Hallmark. After his presentation at GPeC Summit – May 2019, we sat down to talk to him about ”doing things the right way”.

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Video is the future – Talking with Dennis Yu about using video content to build trust among clients

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“What’s more compelling, a video of someone using the product, or a picture?” is what Dennis Yu, CEO BlitzMetrics, wanted online businesses to think about during his interview at GPeC SUMMIT May 2019. We talked with him about how easy it is to create content that catches your target audience’s eye, about how to use video content to build trust among clients and about how AI will help run better Facebook ads.

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