Category: E-Commerce Weekly News

Ecompedia is searching for the most popular e-commerce platform in Romania If you own an online shop, what platform are you using? Or what platform did you use in the past? It’s the first question from the survey launched by Ecompedia.ro. The rest of the questions are about the sales turnover and the business niche. The more sincere you are when filling the form, the more accurate the final results will be. The survey comes in a series of market research from the Ecompedia.ro portal.

Elefant.ro gets EUR 2 million capital boost Millenium Gold Resources, , Olif and Catalyst Romania will increase the social capital of Elefant Online through a cash contribution of RON 9.18 million (EUR 2 million). Elefant Online manages the online retailer Elefant.ro, and currently has a social capital of RON 40.83 million (EUR 9 million). The company will issue some 91,830 new shares with a nominal value of RON 100 (EUR 22.2). The shares will be subscribed by Cyprus-based Millenium Gold Resources Limited (54,868 titles), Netherlands-based Olif (27,990), and Catalyst Romania (8,972 titles). → Read more at Romania Insider   RESEARCH: User-generated content is more valuable than online advertising Results from a study titled “Hearing the Voice of the Consumer: UGC and the Commerce Experience” developed by TurnTo and executed by Ipsos show that most shoppers (90 percent) are infuenced in their decisions to make a purchase by user-generated content (UGC), outranking all

FAN Courier, the first Romanian courier service to accept card payments on delivery in multi-banking system FAN Courier is the first Romanian courier service to accept card payments on delivery in multi-banking system. Starting this week, FAN Courier agents will offer all customers – individuals or companies – the option to pay for the transport using a card issued by one of the active banks in Romania. The return payment will soon start being delivered electronically. → Read more on the GPeC blog Influencer Videos Drive Purchases, Study Finds Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In fact, social media influencers now are trusted nearly seven times more than celebrities, according to research. Other sources such as brands, retailers, celebrities such

Amazon lets you try some clothes before you buy them Amazon, in adding to its ever-expanding benefits for Prime customers, will now let customers try on clothing before purchasing it. The program is part of the new Prime Wardrobe, which Amazon announced Tuesday. The program is similar to many “box” services, like StitchFix and TrunkClub, where a few clothing items are sent to the customer, who then gets to try on the clothing before deciding what to keep and purchase and what to send back. The difference with Amazon’s service is that customers get to choose their own items to put in their box, instead of stylists or algorithms. A 10% discount will be applied if customers choose to keep two to three items, while those who pick four items or all of them will receive a 20% discount.

AI and e-commerce: a perfect storm for retail jobs Online retailers like Amazon are “crushing” brick-and-mortar department stores in terms of sales and these online retailers are replacing their retail salespeople with AI, robotics, and machine learning. In a virtual environment or a non-face-to-face context, people could not care less about who or what is on the other end of the line or responding to online queries. Among other advantages over humans in the online retail market, salesmachines can be programmed to use “Segment-of-One Marketing” to track and understand individual customer behavior, according to a research conducted by Dr. Keng Siau, chair and professor of business and information technology.