Weekly news: Apple talks to Hollywood, Microsoft’s big return rate, Taxify settles in Romania
Apple and Hollywood said to continue talks around early digital movie rentals Movie studios including Warner Bros. and Universal Pictures continue to hold talks with Apple and Comcast about plans to introduce premium digital rentals for new movies only a few weeks after their theatrical debut, Bloomberg reports. The plan to build an early rental offering whereby consumer could pay between $30 and $50 per movie to get access to current releases as few as two weeks after they premiere in theaters has been covered before: Back in late December, Bloomberg described the plan, noting that it’s part of the studios’ effort to shore up declines and stagnation in the home video and DVD sales market.
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