Weekly News: card payment on delivery, influencer videos drive purchases, Romanians do m-commerce

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FAN Courier, the first Romanian courier service to accept card payments on delivery in multi-banking system

FAN Courier is the first Romanian courier service to accept card payments on delivery in multi-banking system. Starting this week, FAN Courier agents will offer all customers – individuals or companies – the option to pay for the transport using a card issued by one of the active banks in Romania. The return payment will soon start being delivered electronically.

→ Read more on the GPeC blog

Influencer Videos Drive Purchases, Study Finds

Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In fact, social media influencers now are trusted nearly seven times more than celebrities, according to research. Other sources such as brands, retailers, celebrities such as musician and athletes did have influence as well, but only on Instagram and Facebook. The study did not identify high influence scores across sources on Snapchat.

→ Read more at Mediapost

Amazon Prime Day, the online retail giant’s third annual one-day flash sales event

The retail behemoth on July 11 is promising deals on thousands of products over a 30-hour period to those who are members of its subscription service. It is the latest event in Amazon’s bid to turn its customers into paid-up Prime members and it’s aiding this with a £20 discount on new memberships until July 3, meaning Amazon Prime will cost £59 to join for a limited time.

→ Read more at The Telegraph (and here is a PDF file with instructions to prepare for this day)

At Cluj Business Days, about communicating today in e-commerce

Raluca Radu (ANSWEAR & GPeC) talked at Cluj Business Days about how to communicate in the digital era, about e-commerce and automation.

Here are the highlights:

  • 11.2 million Romanians use the Internet, the penetration rate is 58%, but the neighbouring countries are at over 70% and there is a strong increase in the higher age segments;
  • as brand representatives, we compete with photos with cute cats, photos with “duck lips” ladies; the customers are bored with these messages;
  • we have to become friends with bots, with Google (in order to “translate” properly the website according to its algorithm);
  • in the communication today, we keep it shorter and shorter, photos have more reach and engage more, so do videos.

→ Here is a video fragment from Raluca Radu’s presentation:

Raluca Radu la Business Days

Raluca Radu, ANSWEAR & GPeC – Gala Premiilor eCommerce, a vorbit la Business Days Cluj despre comunicarea în era digital, e-commerce și automatizare.

Publicată de GPeC – The Most Important E-Commerce Event in CEE pe Miercuri, 5 Iulie 2017

Research: More and more Romanians buy online using the smartphone

According to a new research released by E-Commerce Europe, in 2016:
➠ 79% of Romanian Internet users bought something online using the smartphone;
➠ 2.05 billion euros were made from online sales in Romania miliarde de euro s-au încasat din vânzările online în Ro;
➠ 91% of Turkish Internet users bought something online using the smartphone;
➠ 87% of British Internet users bought something online using the smartphone.

More statistics:

Conform noului raport lansat de E-Commerce Europe, în anul 2016:➠ 79% dintre utilizatorii de Internet din Ro au…

Publicată de GPeC – The Most Important E-Commerce Event in CEE pe Marţi, 4 Iulie 2017

→ Read the short general and country reports. You can also buy the full reports from there.

 

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