Craig Sullivan for the first time in Romania at the 10th edition of GPeC E-Commerce event

As we’ve already promised, we are celebrating 10 years of GPeC – the Romanian E-Commerce Event with top international speakers. First, we announced in december our first special guest – Neil Patel, co-founder CrazyEgg, HelloBar and KISSmetrics, one of the most influential online professionals according to Wall Street Journal and placed by Forbes magazine in top 10 online marketers worldwide.


It is now time to announce our second guest speaker which you will also be meeting for the first time in Romania at GPeC Summit (Bucharest, May 11-12-13 2015): Craig Sullivan, international guru in Analytics, Split Testing, Conversion Optimization, User Experience and Voice of Customer.

Craig contributed to team development, product launch and online presence growth for companies like Google, LOVEFiLM, Lego, John Lewis, eBay etc. Through his fast conversion optimization methods, Craig brought companies a net benefit of over 500 million EUR over the past 5 years.

Craig is a constant presence as a guest speaker at some of the most renowned international e-commerce and conversion optimization events: eMetrics, Measurecamp, Conversion Conference, Etail, Drapers, Econsultancy etc.

For any topic regarding Usability, Psychology and Data, you can follow Craig on Twitter @OptimizeOrDie.

Craig will be present for the first time in Romania at GPeC Summit on May 11 and will also deliver a half day workshop on May 12 2015. This is a must-attend for anyone who speaks e-commerce.

GPeC Summit registrations have started and the Very Early Bird offer is available until February 28 inclusively (49 EUR VAT included for each event day and the special price of 117 EUR VAT included for a 3-Day-Pass). You can buy your ticket on GPeC’s official website –