Lucia Ciucă, Quantum Data Science: “If you want to have a powerful online shop, you have to take care of your brand and monitor the data” (VIDEO)

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Lucia Ciuca, Managing Director at Quantum Data Science, was interviewed by our official reporter Gabriela Bejan, at the GPeC Summit in May 2016.

„From the marketing point of view, the e-c0mmerce is interesting, because you can see exactly where the visitors come from, what they are doing when they are visiting your site, what they are buying, what are the interesting products and many other data.

For a small online shop, things are simpler when talking about the data that they have to monitor. In this case, the most important information are linked to the cost per purchase and the traffic sources. Things become complicated when you also have an offline shop.”

Watch the interview with Lucia Ciucă:

 

 

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