Leading online shops don’t keep up the pace with the m-commerce and it’s a shame

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Mobile 500Some of the world’s top e-commerce players are being outpaced by rivals in mobile commerce, dimming their future prospects, says Internet Retailer. There is a strong shift to mobile-based e-commerce from desktop which is lifting the prospects of some leading web merchants and depressing them for others.

This competitive challenge to the e-commerce elite can be seen by comparing the world’s 25 largest e-commerce competitors, as ranked by Internet Retailer’s recently released Global 1000 Database, to the world’s 25 largest mobile commerce competitors, which are ranked in IR’s 2017 Mobile 500, published earlier this month.

Worldwide e-commerce leaders such as:

  • Dell (No. 6 in the Global 1000)
  • Home Depot Inc. (No. 16)
  • Costco Wholesale Corp. (No. 17)
  • W.W. Grainger Inc. (No. 19)
  • Best Buy Co. Inc. (No. 20)

are nowhere to be found on the list of the 25 largest mobile commerce operators. 

Conversely, 10 companies that appear among the 25 largest mobile commerce competitors are not among the 25 largest companies based on total e-commerce volume. They include:

  • ninth-ranked Jumei.com
  • John Lewis PLC (No. 10)
  • Etsy Inc. (No. 19)
  • Newegg Inc. (No. 25).

There are some external factors that affect these comparisons.

  1. Principal among them is the home market of the e-retailers being compared. Seven of the top 25 mobile commerce players are based in China, where online shopping is overwhelmingly performed on mobile devices.
  2. Another factor may well be the client base that the retailer primarily serves. For instance, Dell, No. 6 among all e-commerce operators but No. 87 among mobile commerce competitors, caters heavily to commercial clients, who place orders primarily on desktop computers.

Read the entire article at Internet Retailer.