News of the week: questions for Massey, Amazon and the detergent, instant delivery
Here are the most important 5 news pieces about e-commerce from the last 7 days.
If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below or check us out on Facebook.
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Questions for Massey
Brian Massey (The Conversion Scientist) was in Romania for the first time at the last year’s GPeC Summit. In the article linked below, he is answering 6 questions asked by the GPeC community. A part of these questions are to be found in Romanian in this interview on the GPeC blog. Massey: “Most of our biggest wins come from copy changes, like headlines. We are even testing different kinds of testimonials on one site to see which build the most trust. The words are very important.”
Read the whole interview with Massey
Dash for ink and detergent
Your household appliances are getting smarter: think printers that re-order ink when you’re low, or washers that dispense just the right amount of detergent then send you more before you run out. This is the promise of Amazon’s “Dash Replenishment”-powered devices, the first group of which is becoming Dash-enabled today, the company says. That includes select Brother printers, a GE washing machine, and the Gmate SMART blood glucose monitor.
Faster, faster…
A Temando study shows 80% of shoppers want retailers to offer a same-day shipping option, but just 53% of retailers offer one. And 61% want their packages even faster—within 1-3 hours of placing an order. In the study, titled “State of Shipping in Commerce 2016,” Temando surveyed 1,000 consumers on their online shopping preferences. Temando’s data shows only 31% of shoppers surveyed are willing to pay to receive an item within 1-3 hours.
Trends 2016
If you have an online business and you want to start an online shop, here are the most important e-commerce trends to follow in 2016, on the TRUSTED blog, in an article written by our partners at Contentspeed.ro. For example, the responsive design has become mandatory, which means that the online shops must transition towards a multi-channel approach. This means a good information management and a total understanding of the customer. The aim is to overcome consumers’ expectations.
Read about these trends on the TRUSTED blog
Amazon expanding
Amazon will make thousands of new hires this year in Europe and expand infrastructure and services there, one of the company’s executives said. The company will expand the company’s European-based warehouses and delivery network, as well as its research and development unit. Amazon created more than 10,000 new, permanent jobs in Europe in 2015 and currently employs over 40,000 people across Europe. Of the jobs the company plans to add this year, more than 2,500 of them will be in Great Britain.
