News of the week: delivery makes the difference and blogs are not in fashion in e-commerce anymore

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Delivery person

Here are the most important news pieces about e-commerce from the last 7 days.

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Delivery makes the difference

Delivery considerations now affect pre-purchase decisions just as much as it does repeat sales, making selection of the right delivery partner a critical business decision for e-tailers.

This is the driving take-away from Accenture’s Differentiating Delivery: How to Win the eCommerce Battle study. The study surveyed more than 1,100 small and medium-sized businesses (SMB) across 10 countries and five continents to determine trends in online retailing.

 

Two-Tap-Razvan-Roman-Radu-Spineanu-stirile-saptamanii-ecommerce-gpec-2016-fotoTwo Romanians reinvent e-commerce

Two young Romanian antrepreneurs launched a tool called TwoTap allowing users to buy a product directly from the affiliated website (blog or online publication). Razvan Roman and Radu Spineanu founded this project in the USA at the beginning of 2013, starting from the idea that “links are not the future in affiliate marketing”. Radu worked in Romania for 2Parale (now 2Performant), the first affiliate marketing platform in Romania. More details, on techinasia.com.

 

Consumers, private data and online shops

Issues related to users private data are some of the pitfalls of an omnichannel system. 60% of consumers don’t want their offline and online data to be merged by retailers. This is one of the conclusions of a research undertaken by Periscope on 1674 consumers in the USA and UK. Download the paper at www.periscope-solutions.com.

 

The blog is not in fashion in the e-commerce anymore

A DWF – Digital WorkForce researched 3.000 online shops and it shows that only 1 of 12 e-shops included a blog in their e-commerce platform. A lot of entrepreneurs neglect the importance of the blog content, says Sorin Draghici in an interview published at Business24.