News of the week: GPeC Summer School, card payments all the way, Google video ads
Here are the most important 5 news pieces about e-commerce from the last 7 days.
If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below or check us out on Facebook.
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GPeC Summer School 2015, full sped ahead
GPeC Summer School 2015 has just started in Moeciu de Sus (Brasov Country); it’s a unique Romanian mix of training, fun and teambuilding. Running through August 31st, the school features the best trainers who will speak about hot e-commerce topics. Besides trainings, the participants will be participate in practical exercises and networking and they will have fun.
Stay up to date with GPeC Summer School 2015, on our Facebook page
Why do you want to trip on the card?
Electronic payments in general and payment cards in particular are rapidly replacing cash and checks as the preferred means of making consumer as well as many business purchases. But in some countries, banks and the state still impose harsh measures: some high commissions in the US, high interchange commissions in Australia, high taxes in Spain etc.
Read more at the Cayman Financial Review
The card in Romania, a romance
The prehistory of card payments in Romania is considered the year 2004, when, in the last days of February, the first transactions were made. In 2014, the card payments market online was worth 337 million euros, whereas the entire market surpassed 1-1.1 billion euros.
Read at Wall-Street.ro the story of this payment method in Romania
E-commerce: faster, more fun, friendlier
Here are some reasons for the customers to prefer e-commerce: no queues at the cash register, quick payment without waiting for the payment processing device, better prices, more fun. These are just some of the conclusions of an Epson study.
Capital.ro has all the conclusions
Google is testing video ads
Google has begun testing promoted video ads in search results, in a move aimed at broadening its ad capabilities to include more multimedia rather than just links. Bing and Yahoo are already showing video ads within their search results. Most likely the Google video ads will be linked to YouTube.
