News of the week: trendy mobile apps in Romania, shoes with visual identification, shopping on Facebook
Here are the most important 5 news pieces about e-commerce from the last 7 days.
If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below or check us out on Facebook.
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The most liked mobile apps
TRUSTED.ro did an empirical research to find out what are the mobile apps that Romanians prefer. This is not a scientific research, but a simple poll. The study used public data from Apple and Google. Emag, OLX and Fashion Days are leading the smartphone top and Android is the most installed OS. 94% of users visit the shops’ websites using the mobile browsers.
Check out the infographics produced by TRUSTED.ro
Instagram and Facebook will use you more
Instagram will use data from its big brother, Facebook, to serve targeted ads to their daily 300 million visitors. In Romania, there are 140.000 active users, according to Zelist. Users of the platform will have a degree of control in the adverts they receive. Improved feedback mechanisms mean that people can tailor the adverts they see depending on their relevance to what they want. More than 2 million companies use Facebook for promotion.
Read about it at Business Reporter
Search for shoes with photos of shoes!
SHOES.COM can now provide consumers with the shoes most similar to those in pictures they submit. When Google bought price comparison website Like.com in 2010, it also acquired Visually Similar, which works the same way. Zappos got into visual search six years ago, when the items on the page would arrange by similarity based on which products consumers clicked. The visual search feature only applies to women’s shoes for now and works on mobile only.
Search Engine Watch has all the details
The mobile customers of eMag
At eMAG, 40% of the traffic is mobile and 25% of the orders are placed on a mobile device. Sales are 50% higher than in 2013, including the marketplace sales. As for now, the company is still not making profit, but the investment is still high: 20 million euros. The biggest change is that sales of mobile devices are controlled by the telecom operators by only 55%, as compared to 70% in 2013.
Read the interview at Wall-Street.ro
Selling on Facebook: a new try
Facebook is trying again to get into e-commerce. In Facebook’s early experiments, companies can display their available products on their page and let customers check out and pay without leaving the site. Facebook was actually early — it started to test a new type of call-to-action ad last summer that would let people make a purchase directly from an advertisement, without leaving Facebook. Twitter, Pinterest, and Google all followed with various types of “buy buttons”.
Read the aticle at Business Insider
