Here are the most important news pieces about e-commerce from the last 7 days.
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How is it to work in e-commerce
The eComJobs team is launching a series of video features: they will pay some visits to the Romanian online shops.
In the first episode, the team will go to the online gift shop Borealy.ro, to learn more about the shop’s team, what unites them and how is to work in e-commerce.
Read the article at www.ecomjobs.ro.
China uses e-commerce as tool for rural development
The Chinese e-commerce giant Alibaba.com has recently launched several projects to support local e-commerce. The Xinjiang Uyghur Autonomous Region along with Alibaba executives selected Shawan County as their pilot region last year, where they expanded e-commerce on the local level, opening an e-commerce centre that provides educational resources to local villagers for buying and selling online, offering information about the logistics and financing stages of e-commerce as well. Read more at Daily Sabah.
Facebook launches its Marketplace
Marketplace opens with photos of items that people near you have listed for sale. To find something specific, search at the top and filter your results by location, category or price. You can also browse what’s available in a variety of categories such as Household, Electronics and Apparel. Use the built-in location tool to adjust the region you’re looking in, or switch to a different city altogether. Read more at newsroom.fb.com.
RTB House, a Polish company specialised in online advertising, reported last year a turnover of 7 million euros. “In general, the campaigns we developed with our clients are not specific campaigns for certain events, they are ongoing campaigns that can be adjusted based on the clients’ scope for a defined period of time. Our clients are generally medium and large websites activating in e-commerce”, said Cătălin Emilian in an article on www.profit.ro.
As Consumers Turn To Mobile Apps, Retailers Lag In Usage
Mobile apps generate higher conversion rates than other digital portals and app users look at more products compared to desktop views, based on the worldwide Criteo study. However, the top mobile apps are dominated by the largest internet companies, not retailers. For example, here are the top 3 mobile apps based on the number of monthly unique visitors, according to comScore: 150 million – Facebook; 130 million – Facebook Messenger; 116 million – YouTube. Read more at Mediapost.com.