Weekly news: the trends for 2017, eMAG launches a new marketplace, Alibaba joins EMOTA
The main trends in online marketing for 2017
GPeC always keeps you connected to the Romanian and worldwide trends in e-commerce and online marketing. As a new year begins, we sat with the most important experts in online marketing and e-commerce from Romania, to ask them about the present and the future of digital marketing as a generator of online sales. While doing this, we considered the dominant position of Google and Facebook in terms of investment in online marketing and we also took into account the growing personalization rate of the marketing message.
eMag launches a new marketplace for small enterprises
eMag launched a dedicated section for small Romanian entrepreneurs. They can now access the national market with the help of the platform launched by the biggest Romanian online shopping website. Entrepreneurs will propose products for the special program called “Open Romania”, then after around 30 days, the products will be uploaded in the website’s stock. Meanwhile, experts from eMAG will offer support and advice. The products have to be useful and to respect legal quality standards.
More details on Wall-street.ro
Incomplete website content leads to lost sales
Retailers have to make sure the content on their sites is correct and complete—or they risk losing a sale. A study from multichannel marketing platform Episerver, which surveyed more than 1,100 U.S. online shoppers from Oct. 4-10, finds that 98% of shoppers have decided against buying from a retailer at least once due to content that was incorrect or incomplete.
This is especially important given that two-thirds of shoppers plan to buy more online this year than last year, Episerver’s survey says.
Amazon Dash ‘buttons’ move online
Now Amazon has added the “button” function to Amazon.com and the Amazon Shopping app. A module labeled “Your Dash Buttons” displays any Dash button the Prime shopper may already have linked to her Amazon account, and it adds others for products previously ordered that typically need replenishment, regardless of whether a physical Dash button is available for that brand or product. Amazon calls the on-screen buttons “personalized shortcuts to reorder all your favorite products.”
Chinese Alibaba joins European EMOTA
The European eCommerce & Omni-Channel Trade Association (EMOTA) announced its latest corporate member – Alibaba Group. The company is the largest online and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help businesses leverage the power of the Internet to establish an online presence and conduct commerce with hundreds of millions of consumers and other businesses.
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