Weekly news: how women shop online, m-commerce in Canada, Youtube TV is launching

logo-trustedHow to check a tourism website

A recent scandal about some trips that were paid by customers but never offered brought back to present an old question: how do you check an online tourism website? A responsible consumer can use some simple tools and has to remember some basic information. Trusted comes with 7 pieces of advice for checking a company that has a tourism e-shop. Trusted.ro also offers an online test for owners of e-shops, already taken more than 250 times.


How women use online reviews to shop

It’s hardly a surprise, then, that product reviews are such an important consideration when making shopping purchases. A poll of over 11,000 women by Influenster shows the ways in which women leverage social media and reviews to make their purchasing decisions. It’s important to note how significant the mobile phone is here: 67% of reviews are sought on-the-go, which opens up great possibilities to retailers that can respond. The conclusion is that endorsements are all the more powerful when they come from within your network, whether that’s real friends or seemingly affiliated online communities.

See the infographic at PWC’s Digital Pulse


mobile-shopping-canadaIn Canada, mobile shopping expands the e-commerce universe for consumers

And… again about mobile experiences! In Canada, mobile users rely on their devices along the path to purchase either through an all-online process or through an “online-to-store-to-online” process. In a recent study, seven in 10 consumers say they’ve used an e-commerce site as an aid to making a purchase, and six in 10 say they read reviews before making a purchase and to provide feedback.  The Nielsen Canadian Mobile Wallet syndicated study was fielded online from Aug. 22 to Sept. 16, 2016, in both English and French among 2,009 Canadian respondents aged 18+.To qualify for the study, respondents were screened on the following criteria: They must shopped using their mobile device (smartphone or tablet) in the past 30 days.

Read more and see the infographics at Nielsen


Google-mobile-testFind Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed

Global Product Lead Daniel An from Google set out to help marketers better understand how various industry sectors are performing when it comes to mobile page speed. It’s no secret that shoppers expect a fast mobile experience. If there’s too much friction, they’ll abandon their cart and move on. Today, it’s critical that marketers design fast web experiences across all industry sectors. Consumers want to quickly pay bills on finance sites, get rapid results when they’re browsing vacation reviews, and view an article immediately when they click through. Despite the fact that more than half of overall web traffic comes from mobile, Google’s data shows that mobile conversion rates are lower than desktop. In short, speed equals revenue.

Read more at Think With Google


About two thirds of internet users in the EU shopped online in 2016

Two thirds of internet users in the 12 months prior to the survey (hereafter referred as “internet users”) made online purchases in the same period. Overall, the share of e-shoppers in internet users is growing, with the highest proportions being found in the 16-24 and 25-54 age groups (68 % and 69 % respectively). The proportion of e-shoppers varied considerably across Member States, ranging from 18 % of internet users in Romania to 87 % in the United Kingdom. The most popular type of goods and services purchased online in the EU was clothes and sport goods (61 % of e-buyers), followed by travel and holiday accommodation (52 %).

Read more at Europa.eu



40 channels for 35 dollars, at Youtube TV

Just $35 a month gets you six accounts and access to live TV from more than 40 providers including the big broadcast networks, ESPN, regional sports networks and dozens of popular cable networks. Subscriptions include cloud DVR with unlimited storage, AI-powered search and personalization, and access to YouTube Red programming. So-called skinny bundles include only those channels you really want, at a price that is cheaper than traditional cable. They also bring the world one step closer to the day when you can watch what you want, when you want, when you want, on the device you want. The company won’t say when the service launches, but says you can expect it in the US in the “coming weeks and months.”

Read more at Wired