Weekly news: French sweets, Alibaba in Bulgaria, Romanian e-commerce still rising
The right to taste French sweets in your own home
A Romanian man was given the right to receive sweets delivered from France. The man was mad when the Paris-based online shop refused to deliver to Romania and he complained about this situation at the European Consumer Centre. Unfortunately, this is not an isolated case. The most restrictive countries in terms of European e-commerce are France, Belgium, Spain, Germany and Poland. The most restrictive e-tailers sell clothes, shoes, books and gadgets.
2016, a good year for 2Performant
In 2016, 2Performant.com generated more than 780,000 sales for its 500+ online shops in the affiliate network; that means 39.4 million euros (VAT excluded). The total conversions number (sales and leads) is more than 840,000 – a more than 50% increase compared to 2015. The 2Performant affiliate network holds in its portfolio clients such as Elefant, Vola, evoMAG, Noriel, Miniprix, Libris, Carturești and dEpurtat.
Alibaba goes to Bulgaria
Chinese e-commerce group Alibaba is considering setting up a European logistics center in Bulgaria. Representatives of Alibaba Group, GS-Solar Company and GoldPoly Group met Bulgarian Prime Minister Boyko Borisov to explore investment opportunities. Bulgaria has yet to take advantage of China’s plans to expand its presence in central and Eastern Europe under its “One Belt, One Road” strategy to carve out new export markets between Asia and Europe.
Romanian e-commerce continues to rise
According to the main Romanian e-commerce market players and GPeC the value of the e-commerce market size in Romania exceeded 1.8 billion EUR in 2016, growing 30% compared to 2015 when the total e-commerce market size was 1.4 billion EUR. On average, Romanian people spent 5 million EUR daily for online shopping.
Furthermore, the figure of 1.8 billion EUR represents only e-tail (tangible goods sold online) and does not include services, bill payments, plane tickets, event tickets, hotel reservations, travel etc.
More details and infographics, on the GPeC blog
Online marketing trends in 2017
Ciprian Susanu, Managing Partner Dare Digital, has made a list of 10 important trends for 2017 in the Romanian digital marketing. Responsive ads, Facebook Live and strategies segmentation are on the first 3 places. Susanu thinks that we need more education in the online marketing and that all customers are expecting support everytime and everywhere. He also noticed that more and more people ask the help of specialists, offer resources and expect results instead of just experimenting with their online strategies.
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