Month: November 2014

Bryan Eisenberg launched his new book: “Buyer Legends: An Executive Storyteller’s Guide”

Whether you are a beginner in e-commerce or already a well-known specialist, you must have found on the lists of e-commerce must-read books the recommended bestsellers “Call to Action“, “Waiting For Your Cat to Bark?” or “Always Be Testing“. In case you don’t already know they were all written by online marketing pioneer and international conversion optimization guru, Bryan Eisenberg, one of the first names coming up on world wide e-commerce specialists lists. Romanian e-commerce and digital marketing industry has had the chance to meet Bryan for the first time in Romania in 2010 at GPeC E-Commerce Awards Gala. GPeC is also the first to announce in Romania the launch of Bryan’s most recent book, written in collaboration with Jeffrey Eisenberg and Anthony Garcia – “Buyer Legends: An Executive Storyteller’s Guide“. “Buyer Legends” describes the business process that combines the emotional power of storytelling with raw data in order to create

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Chris Goward, WiderFunnel President, recommends GPeC Summit

Chris Goward is the CEO and President of WiderFunnel and, at the same time, the brain behind LIFT™ and Kaizen™. Chris developed conversion optimization strategies for clients like Google, Electronic Arts, Magento and Chris is also the author of “You Should Test That!”, international best-seller offering businesses practical tips that can dramatically increase their results. Ever since 2007, Chris was invited to speak for over 100 events in 30 cities world wide. Some of the most important conferences where Chris was a featured speaker are eMetrics, Search Engine Strategies, PubCon, Search Marketing Expo, Online Marketing Summit, IIMA, European Conversion Summit, Internet Marketing Conference, Web Analytics Wednesdays and Conversion Conference. In May 2014, Chris was a guest speaker for GPeC and this was his first time in Romania. Chris was very excited of the event and decided to recommend it to other potential guests and speakers as a must-attend e-commerce

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Bryan Eisenberg, international User Experience Guru, recommends GPeC Summit November 27 2014!

Bryan Eisenberg is recognised by eConsultancy as one of the top 10 world experts in User Experience and Conversion Optimization. Both Bryan, and his brother – Jeffrey Eisenberg – are international authorities and pioneers as far as online marketing, conversion optimization, e-persuasion, web analytics and persona marketing are concerned. They are co-authors of the books “Call to action“, “Waiting For Your Cat to Bark?” (both Wall Street Journal and New York Times bestsellers), as well “Always Be Testing” and “Persuasive Online Copywriting”. Bryan Eisenberg was the special guest of the 5th edition of GPeC (GPeC E-Commerce Awards Gala 2010) and that was also his first time in Romania as a speaker. After his keynote speech, Bryan’s reaction towards GPeC’s organisers was: “wow, you have more than 300 participants in the audience and they’re all great quality. It’s like I was talking to a big conference in the States. Great event,

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