Month: May 2016

10 reasons not to miss GPeC Summit May 25-26-27

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Less than 2 weeks to go until GPeC Summit May 25-26-27, probably the most anticipated e-commerce event of the year in Central and Eastern Europe. We thank all those who already registered and we are really looking forward to seeing them (again). We can’t emphasize enough how honored we are to have people from all over Central and Eastern Europe coming to Bucharest for GPeC Summit May 25-26-27. Just to give you a few insights why this GPeC Summit is simply a must-attend event: 1. You find out the latest e-commerce market insights and statistics, the main categories of products sold online, the market segments with potential, the consumer behavior, the issues, trends and future expectations in e-commerce; 2. You are one step ahead of your competition and you widen your knowledge with Premium content from top specialists in the industry: David Darmanin (Hotjar), Brian Dean (Backlinko), Daniel Waisberg (Google), Alex Langshur (Cardinal Path) are just 4 of the 9 international speakers you will meet

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Romanian online payments on the up 62% reaching 148,4 million EUR for Q1 2016

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According to the latest data provided exclusively by RomCard for GPeC, online card payments online registered a 62% growth YearOverYear during Q1 2016. Only during the first quarter of 2016 3D Secure payments of 148.4 million EUR were registered, comparing to 91.2 million EUR in 2015. The number of online card transactions has also grown significantly during the months of January, February and March 2016, exceeding 1.1 million monthly transactions, comparing to the same time in 2015 when the average transactions number was approximately 780.000 transactions per month. According to RomCard officials, the growth is closely tied to the decrease of interchange commissions announced publicly by Cătălin Crețu, General Manager of Visa Europe for Romania, Croatia, Malta and Slovenia, at GPeC Summit November 24 2015. “From the information we have, together with the decrease of the commissions, more and more important online shops have started encouraging online card payments. For an online shop, an order paid by online

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We’re drowning in data, but we’re not unlocking the full value from our investments – Alex Langshur, Cardinal Path

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It’s less than 2 weeks to go until The Most Important E-Commerce Event in Central and Eastern Europe, GPeC Summit May 25-26-27, event where 30+ world-class e-commerce and digital marketing speakers will go on stage. One of our special guests for this edition of GPeC Summit is Alex Langshur, Co-Founder Cardinal Path – one of the most important agencies in Digital Performance Measurement in North America, recently acquired by the Dentsu Aegis Network, a media giant with business on 5 continents. At the same time, Alex is the former President and current Director Emeritus of the Digital Analytics Association (DAA) – the most important web analytics agency in the world. We discussed with Alex in the following interview about e-commerce metrics, conversion rate optimization and online marketing hacks. He also gave us a few more insights on his keynote speech from the first conference day at GPeC Summit May 25-26-27. Here is the interview:

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