GPeC 2018 Summer School happy ending, Facebook Watch goes global, L’Oreal Romania launches e-commerce website

Școala de Vară GPeC 2018, poză de grupGPeC 2018 Summer School ends. See you next year!

GPeC 2018 E-Commerce Summer School was the perfect mix between study, networking and fun for over 50 amazing people working in the Romanian e-commerce industry.

The 8th edition meant 18 hours of intensive e-commerce and online marketing trainings delievered by the best experts, with a special focus on the participants’ websites. It also meant informal talks and custom tailored advices from the 11 outstanding trainers. And finally, it meant teamwork in the afternoon and relaxing evenings by the campfire.

Having just returned from the trip, we are already looking forward to the next edition. Take a look at the highlights of this year in our Facebook photo album.

Thank you all for joining us and see you next year!

Facebook WatchFacebook Watch expands globally and creates video ad opportunities with Ad Breaks

Facebook Watch video hub is expanding globally and launches Ad Breaks, an ad tool for monetizing video.

Ad Breaks is currently available in the US, UK, Ireland, New Zealand and Australia for pages with over 10,000 followers and that have generated 30,000 one-minute video views in total over the past two months. The service will run in-stream 15-seconds video ads, whereas publishers and creators will earn a share of the ad revenue.

Starting September, the service will be available in 21 more countries. Romania is not among them, yet.

→ Read more at MarketingLand

L'Oreal Romania e-commerce websiteL’Oreal Romania launches its first online shop

L’Oreal Romania enters the e-commerce market with its own online shop. Launched by Kiehl’s brand, is an important step in the company’s strategy of expanding into the online retail market.

In Romania, e-commerce represents 5.6% of the total retail market, and the cosmetics market represents 7.9%, the third most purchased category online.

→ Read more at Wall Street

E-mail marketingE-mail marketing turns 40. What does the future look like?

In 1978, Gary Thuerk sent the first unsolicited commercial email to 400 potential customers. An avalanche of complaints about privacy violations followed, as well as $ 13 million worth of sales for Thuerk’s company. That’s how e-mail marketing was born.

How does its future look like? It seems that the next step is creating an interactive e-mail experience.

→ Read more at MarketingLand

Neil_Patel_GPECOnline contests: A step by step marketing strategy guide

For marketers looking to increase user engagement, Neil Patel suggests: contests that encourage user-generated content. If done properly, contests are a great marketing alternative to bring about user-generated content, increase brand awareness and push sales.

→ Read more at Quick Sprout