According to the Cross-border E-commerce Barometer 2016, inefficient cross-border delivery is constantly in the top three of biggest barriers for online merchants selling cross-border in the EU, says Ecommerce Europe. E-commerce is changing postal and parcel markets. Global e-commerce streams are revolutionizing shopping, but the current parcel streams are not fit to accommodate this. Almost one out of five EU citizens identifies cheaper delivery prices as the main improvement that would encourage more online shopping from sellers located cross-border in the EU. Similarly, more than one third of online merchants view higher costs of cross-border delivery compared to domestic delivery as an obstacle when selling online abroad.
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