Month: September 2016

Inefficient cross-border delivery, in the top three of biggest barriers for online merchants in the EU

According to the Cross-border E-commerce Barometer 2016, inefficient cross-border delivery is constantly in the top three of biggest barriers for online merchants selling cross-border in the EU, says Ecommerce Europe. E-commerce is changing postal and parcel markets. Global e-commerce streams are revolutionizing shopping, but the current parcel streams are not fit to accommodate this. Almost one out of five EU citizens identifies cheaper delivery prices as the main improvement that would encourage more online shopping from sellers located cross-border in the EU. Similarly, more than one third of online merchants view higher costs of cross-border delivery compared to domestic delivery as an obstacle when selling online abroad.

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You own an online shop, but do you AMP with it?

Google has made some significant changes to the Search Engine Results Pages (SERPs) by rolling out Accelerated Mobile Pages (AMP) for ecommerce. Anything that can increase conversion rates will always be welcome news for retailers, and the improvements in page load speeds that AMP brings will most likely help to achieve this. From now on, Google will display AMP pages in the search results, rather than just in the carousel.

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