RESEARCH Consumers who pick up online orders in stores often do so to avoid shipping fees
Consumers who pick up online orders in stores often do so to avoid shipping fees, says an exclusive Internet Retailer survey of online shoppers. The survey polled 217 consumers in the U.S. who have bought online for personal use in the last year.
Top 3 reasons to pick up in stores
- Of the roughly 57% of respondents who said they had picked up an online order in a store in the last year, 73% said they did so to avoid shipping fees.
- The second most common reason was convenience, with 32% of respondents saying that the store was nearby and it just made sense to pick it up.
- The third was timing (they couldn’t wait for delivery, cited by 30%).
Many of the largest store-based retailers, including Wal-Mart, Home Depot and Macy’s have in the last couple years rolled out the store pick up of online orders capability as a way to provide added convenience to consumers looking to get their hands on their purchase quickly and for no added cost. Most say these programs have been a success thus far in driving store traffic.
The survey suggests that Amazon Prime members still like to pick up online orders in stores, sometimes more so than non-Prime members.
Most consumers who are picking up items in stores do so only a few times. Of the consumers who said they had picked up an online order in a store, 51% said they had done so two to five times in the last year.
