Author: George Hari Popescu

All eyes on the e-commerce market! Bogdan Chirițoiu, chief of the Competition Council in Romania said that, in 2017, more analysis of the e-commerce sector and the multiplay services will be carried on. “We are closely watching the electronic commerce from the perspective of the marketing strategies. We hope that a bigger costs transparency will bring better prices for the customers”. More details, on Capital.ro Alibaba is shopping MoneyGram, a US-based money transfer company, will be part of Alibaba. The Chinese group will buy the American company for 880 million dollars. MoneyGram’s global reach vastly outstrips that of Paytm or Ascend money, and Ant Financial said in a statement that it “will provide greater access, security and simplicity for people around the world to remit funds, especially in major economies such as the U.S., China, India, Mexico and the Philippines.” More at Techcrunch.com  

The main trends in online marketing for 2017 GPeC always keeps you connected to the Romanian and worldwide trends in e-commerce and online marketing. As a new year begins, we sat with the most important experts in online marketing and e-commerce from Romania, to ask them about the present and the future of digital marketing as a generator of online sales. While doing this, we considered the dominant position of Google and Facebook in terms of investment in online marketing and we also took into account the growing personalization rate of the marketing message. Read more on the GPeC blog eMag launches a new marketplace for small enterprises eMag launched a dedicated section for small Romanian entrepreneurs. They can now access the national market with the help of the platform launched by the biggest Romanian online shopping website. Entrepreneurs will propose products for the special program called “Open Romania”, then after