Author: George Hari Popescu

Freelance Communications Consultant and Translation Assistant for Creative Commons.

Weekly news: Romanians like Black Friday, you will be able to shop from Instagram

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Here are the most important news pieces about e-commerce from the last 7 days. If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below or check us out on Facebook. Thank you!   Romanians looove Black Friday In Romania, according to data about last year’s campaigns for Black Friday, the conversion rate grew by 192% and the website traffic by 283%. RTB House analyzed hundreds of campaigns launched on 40 markets, to see what type of conversion evolution is expected for companies during this period. The conversion potential for Black Friday is huge, even bigger that the one during the Christmas holiday season.

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Romanians don’t like shopping for groceries online

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Romania is well behind the curve with 0.2% of grocery sales occurring online, writes The Merkle. To put this into perspective, 6.9% of all UK grocery sales occur through e-commerce, which is quite a high number. This shows a large gap between different countries on the same continent, which leaves room for entrepreneurs to find solutions to close it.

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