Author: George Hari Popescu

Freelance Communications Consultant and Translation Assistant for Creative Commons.

Rob Siefker, Director of Customer Loyalty, Zappos: “Obsess over your customer”

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Zappos will be represented, for the first time in Romania, at the GPeC SUMMIT 16-17-18 May 2017, by Rob Siefker, the most pertinent person to share Zappos’s secrets about creating memorable experiences for the customers. Rob will speak during a 1-hour keynote on May 16: Creating Customer Experiences and Satisfaction that will ensure Word of Mouth Marketing. We had the chance to talk a little with Rob before his visit in Bucharest. Asked about the first challenges he encountered when he became Director of customer loyalty at Zappos in 2010, Rob said: “It’s honestly hard to remember back that far with all of the challenges we’ve faced. One big challenge was better structuring the team in order to meet our operational goals as well as our goals with the call center employee experience. In some ways, that specific challenge is never ending.” As Zappos is known for its credo “Delivering Happiness”,

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Weekly News: AI in shopping, online communities, in-home delivery, m-paments

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AI and e-commerce: a perfect storm for retail jobs Online retailers like Amazon are “crushing” brick-and-mortar department stores in terms of sales and these online retailers are replacing their retail salespeople with AI, robotics, and machine learning. In a virtual environment or a non-face-to-face context, people could not care less about who or what is on the other end of the line or responding to online queries. Among other advantages over humans in the online retail market, salesmachines can be programmed to use “Segment-of-One Marketing” to track and understand individual customer behavior, according to a research conducted by Dr. Keng Siau, chair and professor of business and information technology.

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Karl Gilis: “Now most people understand that words and emotions play a very important role in e-commerce”

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We had the opportunity to interview Karl Gilis, Co-Founder at AGConsult, a Belgian company specialized in usability and conversion optimization. You will meet him and other great speaker at the GPeC Summit 16-17-18 May. Hurry-up and book your Early Bird price seat now!   At last year’s edition of GPeC Summit, you spoke about treating your customer as if you were on a date with him/her. Also, some people say that you should treat your customer like it was your wife/husband or boyfriend/girlfriend, in order to seduce him/her. Do you still believe in this and why? Yes, I still believe in the similarities. My talk wasn’t about a Tinder date, but a date with someone that you wanted to end up into a relationship with. The basic thought behind this comparison is that I really believe that you should try to build  a real relation with your customers. Customer loyalty still is

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Grab a discounted seat at the “Online Marketing for Mobile Users” course!

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The “Online Marketing for Mobile Users” course offers an overview of the mobile landscape both in Romania and worldwide, so that you can understand and target the smartphone users. Guided by Auras Geambasu, MobileAcademy’s Online Marketing Manager, you will learn valuable insights on how to target mobile users and you will work on custom mini online marketing campaigns designed only for smartphones users. On May 13, you will learn how Google Adwords works and how you can create targeted search & display campaigns for mobile users, you will find new ways to engage with Facebook & Instagram users, while exercising with the most useful features in Facebook Insights & Ads Manager.

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RTB House: How Artificial Intelligence Is Changing The Face of Online Advertising

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AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry. According to a new Adlucent research, consumers crave a personalized advertising experience and 71% of respondents prefer ads tailored to their interests and shopping habits. The study also showed that people are almost twice as likely to click through on an ad featuring an unknown brand if the ad was tailored to their preferences.

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