Author: George Hari Popescu

More than 4.000 e-shops on eMAG Marketplace eMag, the largest online retail platform in Romania, reached a number of over 4,000 partner companies registered on its marketplace at the end of June, up 74% over the same period last year. The eMAG marketplace is the retailer’s platform where partner companies can sell their products. The platform generated sales of over RON 350 million (EUR 76.6 million) in the first six months of this year. It has 500,000 unique customers each day, according to the company. → More details at Romania Insider Report: Romanians don’t file too many complaints, compared to other Europeans Romania and Cyprus are in the last positions in terms of filing complaints in e-commerce, with 52.5% and 52.4%, according to the EU’s Consumer Conditions Scoreboard. The average in the European Union is 60.3% and the Swedish consumers are the most active, with a 78.6% rate of complaints.

Ecompedia is searching for the most popular e-commerce platform in Romania If you own an online shop, what platform are you using? Or what platform did you use in the past? It’s the first question from the survey launched by Ecompedia.ro. The rest of the questions are about the sales turnover and the business niche. The more sincere you are when filling the form, the more accurate the final results will be. The survey comes in a series of market research from the Ecompedia.ro portal.

Elefant.ro gets EUR 2 million capital boost Millenium Gold Resources, , Olif and Catalyst Romania will increase the social capital of Elefant Online through a cash contribution of RON 9.18 million (EUR 2 million). Elefant Online manages the online retailer Elefant.ro, and currently has a social capital of RON 40.83 million (EUR 9 million). The company will issue some 91,830 new shares with a nominal value of RON 100 (EUR 22.2). The shares will be subscribed by Cyprus-based Millenium Gold Resources Limited (54,868 titles), Netherlands-based Olif (27,990), and Catalyst Romania (8,972 titles). → Read more at Romania Insider   RESEARCH: User-generated content is more valuable than online advertising Results from a study titled “Hearing the Voice of the Consumer: UGC and the Commerce Experience” developed by TurnTo and executed by Ipsos show that most shoppers (90 percent) are infuenced in their decisions to make a purchase by user-generated content (UGC), outranking all