Category: E-Commerce HowTos & Resources

How-to’s and resources on e-commerce and digital marketing

Neil Patel, GPeC Summit May 2015: If you’re not getting at least 30% of traffic from SEO, then you’re not doing it right

GPeC Summit May 2015’s speakers lineup was definitely one of the most impressive we had so far in Romania. Our special guest, Neil Patel, talked at GPeC Summit May 2015 about “6 Unorthodox Funnel Optimization Strategies Guaranteed to Double Your Growth”. After his presentation, Neil had a chat with Raluca Georgescu about the main steps of an e-commerce strategy for beginners, traffic and customer acquisition, A/B testing, customer retention and loyalty, content marketing and the biggest mistakes he has seen in online shops around the world. Neil Patel also mentioned some other online marketing and e-commerce experts he follows and recommends to GPeC community.

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8 online marketing books for e-commerce professionals

We continue the series of e-commerce premium resources recommendations with 8 online marketing books proposals, written by some of the best e-commerce specialists worldwide. From Tony Hsieh (CEO to Avinash Kaushik and Bryan Eisenberg, you can find below 8 international bestsellers recommended for you. Delivering Happiness: A Path to Profits, Passion and PurposeTony Hsieh An inspirational book about the business principles that lead to Zappos’s success. Tony Hsieh writes in “Delivering Happiness” about how making customer service the responsibility of the entire company and not only of one department’s lead to a better brand reputation, about the elements that helped build a performant team and about how you get to your own happiness when you focus on making those around you happy. Tony Hsieh’s book, “Delivering Happiness” is also available in Romania at the Publica Publishing House and can be purchased from their website. You Should Test That! Conversion Optimization

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12 premium resources for any e-commerce business

GPeC always keeps you updated with the e-commerce news and information that you must not miss. GPeC always recommends the newest strategies and tools for your business and provides you with the resources you need to increase your online sales. That is why we’ve come up with the idea to recommend 12 international e-commerce blogs that will inspire you and where you will find news, information, infographics and useful case studies. is an extremely valuable resource for anyone working or owning an e-commerce business. The blog consists of case studies, best practices and how to guides as well as digital marketing recommendations. The 2 blog authors, Linda Bustos and David Chiu, keep the promise they have made to their readers and update the blog 3 times every week. WiderFunnel Blog The blog of the WiderFunnel marketing optimization agency provides its readers with frequent “tips & tricks” and “how

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