Category: E-Commerce HowTos & Resources

Simo Ahava, Senior Data Advocate Reaktor, was present for the first time in Romania at GPeC Summit in May 2015. In this interview, Simo talks with Raluca Radu about enhanced e-commerce from the business point of view, cart abandonment, user engagement and other metrics online shops should measure. Watch the video interview below or on the official GPeC Youtube channel!

GPeC Summit from May 2015 brought together incredible international speakers, including Ivan Mazour, CEO and Founder of Ometria. In this interview, Raluca Radu talks to Ivan about customer life cycle, content marketing and about his company Ometria, a predictive analytics and marketing platform built specifically for retailers. Watch the video interview below or on the official GPeC Youtube channel!

Present for the second time in Romania, Chris Goward (President & CEO WiderFunnel) was one of our special guests from GPeC Summit, May 2015. Raluca Radu talked with Chris about conversion optimization from mobile, advantages of e-commerce apps and many more. Watch the video interview below or on the official GPeC Youtube channel!

Yauhen Khutarniuk (Head of SEO at Link-Assistant.com) was one of the international speakers at GPeC Summit (May 2015, Bucharest). Raluca Radu interview Yauhen about his presentation, entitled “Make your SEO work harder: tactics you can implement to your e-commerce site right now”. Watch the video interview with Yauhen Khutarniuk!

Well known international speakers gathered at GPeC Summit, in May 2015. Raluca Radu talked with them about their presentations and made video interviews that you can watch on the GPeC blog. This week we present an interview with Craig Sullivan, the Optimiser of Everything. Craig Sullivan is an international guru in Analytics, Split Testing, Conversion Optimization, User Experience and Voice of Customer. Craig contributed to team development, product launch and online presence growth for companies like Google, LOVEFiLM, Lego, John Lewis, eBay etc. Through his fast conversion optimization methods, Craig brought companies a net benefit of over 500 million EUR over the past 5 years.