Category: GPeC Interviews

GPeC interviews the top international e-commerce and digital marketing experts in order to gain the most valuable insights and trends for you to grow your online business.

Wil Reynolds - SEO ranking at GPeC SUMMIT

Talking SEO with Wil Reynolds: “The best SEO tactic is to build up on your brand”

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There are many types of SEO practices, from technical, to content and link-building. How do you know which one’s best for your online business? If you really want to see a good return on your investment, Wil Reynolds believes you have to start from a place of data.

Wil Reynolds is the Founder and Strategy Director of Seer Interactive, a company that he set up on his own in 2002, offering SEO, PPC and Analytics services for all types of businesses. Wil has 15 years of experience in search trends and is regularly invited at the most important marketing conferences around the world to talk about the future of search and content marketing.

Wil came to keynote for the first time in Romania at GPeC SUMMIT on big data and e-commerce search marketing. In the interview below we talk about the main ideas he delivered on stage.

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Karl Gilis, AG Consult - Online selling

Talking Conversion Optimization with Karl Gilis: “It’s not because you have a brilliant idea that it will work”

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Selling online shouldn’t be much different than traditional face-to-face, in-store selling, says Karl Gilis, Co-Founder of AG Consult, one of the best-known Usability and Conversion Optimization agencies in Belgium. For the fourth year a keynote speaker at GPeC SUMMIT, Karl is a world famous UX and conversion optimization expert, most known for his funny ways of putting e-commerce into perspective.

We talked to Karl about the strategies of surviving and thriving on the digital market, the role of customer centricity in a company’s success, how to write good product copy for e-commerce and how to find your true tone of voice. Here are the key takeaways from the interview, that you can read below.

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Digital Marketing is dead. Jono Alderson brings the future of Online Marketing & Advertising, at GPeC SUMMIT May 27-28

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Jono Alderson is a Digital Strategist, Marketing Technologist and Full-Stack Developer, with almost two decades of experience in Web Development, SEO, Analytics, Brand Strategy and Conversion Rate Optimization. Jono has been a leading figure in the SEO world for a really long time. In 2018 he was named SEO World Champion at the SEOktoberfest conference and Best SEO Specialist by Serpstat.

Jono will come for the first time in Romania at GPeC SUMMIT May 27-28 to meet with Digital Marketers and SEO professionals in Bucharest and talk about the changes that will affect the way the industry thinks about marketing and advertising. We are looking forward to his keynote speech on May 27 and his Google Tag Manager Masterclass on May 28. Until then, here’s an exclusive GPeC interview with Jono on the state of SEO and Digital Marketing in 2019.

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E-Commerce will die | Rafael Campos (VTEX) about the winds of change in online retail

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The wind of change in e-commerce comes, no surprise, from China, says Rafael Campos, Vice President at VTEX. And it does so in such a fast pace, that we simply cannot follow. For instance, in Romania we struggle to implement traditional credit card payments, while they already have face recognition payments. The world is changing so fast that a company needs not only change its strategy, but its entire structure in order to follow the latest innovations.

At GPeC SUMMIT Rafael talked about the decisions companies must take today to, maybe, survive for the next 5 to 10 years. Read the interview below to learn what e-commerce start-ups can do in 2019 to keep up with the big names on the market and what platform is most suitable for an online shop.

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Ross Simmonds, Foundation Marketing: Facebook Groups content distribution

How to distribute your content on Reddit and Facebook Groups. Ross Simmonds shares best practices for digital marketers

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Content is king. But in the age of social media, content distribution wears the bigger crown. As a marketer, Google, Facebook and all the social platforms play a huge role in getting your content out to your audience. However, those platforms are becoming more and more destinations and their algorithms are decreasing the value of your content, because they want people spending more time on their sites. Since new and desperate times call for new and smart measures, businesses are forced to focus less on creating content and more on distributing it. Ross Simmonds is 100% on board with this new content marketing strategy and shares his tips on how to better distribute content using Reddit and Facebook Groups. Learn more in the interview below.

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