Category: GPeC Interviews

GPeC interviews the top international e-commerce and digital marketing experts in order to gain the most valuable insights and trends for you to grow your online business.

Video interview with Yauhen Khutarniuk: You should remove the content that is not valuable to the end customer 

Yauhen Khutarniuk (Head of SEO at Link-Assistant.com) was one of the international speakers at GPeC Summit (May 2015, Bucharest). Raluca Radu interview Yauhen about his presentation, entitled “Make your SEO work harder: tactics you can implement to your e-commerce site right now”. Watch the video interview with Yauhen Khutarniuk!

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Video interview with Craig Sullivan: You need a very good reason to make an AB test

Well known international speakers gathered at GPeC Summit, in May 2015. Raluca Radu talked with them about their presentations and made video interviews that you can watch on the GPeC blog. This week we present an interview with Craig Sullivan, the Optimiser of Everything. Craig Sullivan is an international guru in Analytics, Split Testing, Conversion Optimization, User Experience and Voice of Customer. Craig contributed to team development, product launch and online presence growth for companies like Google, LOVEFiLM, Lego, John Lewis, eBay etc. Through his fast conversion optimization methods, Craig brought companies a net benefit of over 500 million EUR over the past 5 years.

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Interview with Simo Ahava: E-commerce isn’t just about transactions

Our GPeC Team interviewed Simo Ahava, an expert in customized web analytics solutions and tag management in e-commerce, specialized in Google Analytics and Google Tag Manager and named Developer Expert for Google Analytics in 2014-2015 by Google. Simo is dedicated to the interface between marketing and development and his main focus is data management. He is currently the Production Director of NetBooster. Simo has been doing web development and SEO since 1997, web analytics since the early days of JavaScript tagging, Google Analytics since the library was urchin.js and Google Tag Manager since its release. You can meet Simo for the first time in Romania at GPeC Summit (Bucharest, May 11-12-13 2015)! He will deliver both a keynote speech on May 11 and a workshop on Enhanced E-Commerce on May 12. It’s a must-attend for all those who want to make more out of their data!  

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