Horia Neagu invites us to Group Therapy for E-Commerce Conversion Killers Anonymous at the 2016 GPeC Summer School

Posted on 19/08/2016 by George Hari Popescu

Now that we have only one week left until we start the GPeC E-Commerce Summer School 2016, it’s time for the last planning, the last-minute preparations, but it’s also time to think about all the useful things that we will learn and all the fine people we will meet.

Horia Neagu prepared a workshop about usability and conversion optimisation with a provoking title: ”Conversion Killers Anonymous. Group Therapy for E-Commerce. During his workshop, Horia will discuss about optimising theUser Experience (UX) techniques, in order to convert the visitors of an online shop into buyers, about how the homepage should be designed in order to maximize conversions and about concrete examples for improving the category page, the product page and the internal search function.

Horia Neagu is describing himself as an Internet citizen and a digital polymath. While other people remember their first love, Horia remembers his first searches on Kycos, the first website he built on the GeoCities portal and the first botnet IRC channel. This was all happening in the time when sending an e-mail was not an automatic reflex, but a serious commitment lasting several hours. Horia works in the digital marketing field for almost 10 years and he successfully developed campaigns for several verticals such as telecom, banking, pharma, airline, ticketing, publishing, foods & beverages, gambling and politics.

GPeC 2016, the anniversary 11-year edition, is an event powered by FAN Courier – the leader of the courier market in Romania

Event supported by: Allpacka.ro, ALTEX, AVON, Competence Call Center,ContentSpeed, DPD, DWF, Frisbo, Garanti Bank, Mediapost Hit Mail,Microsoft,New Black, NewsMAN, Online-Online.ro by Credius,Orange,PayU,SALESmanago, Simartis, Retargeting.biz, Visa, Zitec