Interview with Paul Rouke, PRWD: The majority of online business don’t really understand their customers VIDEO

Posted on 05/08/201608/08/2016 by George Hari Popescu

Paul Rouke, the founder of PRWD, offered an interview to our official reporter, Andra Zaharia (Marcom Manager Heimdal Security). Watch the video recorded at the GPeC Summit:

Paul Rouke is, since 2004, the Founder of PRWD – one of the best agencies in the UK specialized on Usability and Conversion Optimization. Before founding PRWD, Paul worked for 7 years for the group Shop Direct, where he specialized on Usability and Customer Experience, as he believed that, in order to timprove the online user experience, it is very important to first understand the users’ behaviour and expectations from your online shop.

At the GPeC Summit, Paul Rouke spoke about conversion optimization in e-commerce and the future in this field.

GPeC brings you every time premium e-commerce content because we want you to receive the most updated and useful information in digital marketing and e-commerce. The GPeC Summit on May 25-26-27 2016 gathered around 850 participants from the e-commerce and online marketing industries in Central and Eastern Europe, for a 3-day intensive e-commerce event and also a lot of international notorious speakers, most of them for the first time at such an important event in the region.

GPeC 2016, the anniversary 11-year edition, is an event powered by FAN Courier – the leader of the courier market in Romania

Event supported by: Allpacka.ro, ALTEX, AVON, Competence Call Center,ContentSpeed, DPD, DWF, Frisbo, Garanti Bank, Mediapost Hit Mail,Microsoft,New Black, NewsMAN, Online-Online.ro by Credius,Orange,PayU,SALESmanago, Simartis, Retargeting.biz, Visa, Zitec