Here are the most important 5 news pieces about e-commerce from the last 7 days.
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Google wants you to sell more
Google is launching two new tools for Google Ads users: “Customer Match” (similar to Custom Audience from Facebook) allows customers to segment audicences using e-mail lists and it can be used to generate “Similar Audiences”, to reach new potential customers on Youtube or Gmail; “Universal App Campaigns” allows the deployment of ad campaigns for the downloading of apps directly from Google Search, Google Play, You Tube and Google Display Network.
Product labels without secrets
Cumpără Informat (Buy Informed), the national official aggregator for trusted data about products, has been launched. Consumers can use the mobile app to scan the barcode of a food product or they can access the website and enter manually the barcode number. The aggregator will display information about the scanned product. The electronic label has several categories: general, ingredients, allergens, nutritional, storage, diets, certification, company.
Do you want some fashion? Click!
The team behind Stilago launched Click4Fashion and had ContentSpeed as a trustful partner. It seems that the online fashion market is getting crowded in Romania. The Click4Fashion offer includes sales up to 70% daily, new collections for the entire family and exclusive products at the best prices. There are over 4.000 newsletter subscribers now and the objective is to reach 100.000 subscribers by the end of the year. In less than two months, more than 1.000 orders were placed on the website.
Sugar and spice from Amazon
Amazon France has launched ‘Groceries’ and ‘Beers, Wines and Spirits’ online stores. The Epicerie (Grocery) store has more than 30,000 items and the Bieres, Vins et Spiritueux more than 4,000. Delivery is free for Amazon Prime members, and also free to non-members for orders over €25. Members can also set up automatic deliveries for “essential products”.
We like to pay by card, on the mobile
Around 30% of the total online card payments were made on mobile devices by Romanian users, says a NETOPIA mobilPay survey. The majority if payments were made using Android smartphones and tablets. The average mobile shopping cart has a value of 150 lei.