News of the week: GPeC Summit goes live, Google Shopping Ads, shops on Facebook, Ecomjobs.ro
Here are the most important 5 news pieces about e-commerce from the last 7 days.
If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below or check us out on Facebook.
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Ready, steady, go #GPeCSummit!
Booking for the GPeC Summit (November 24th) is now open. It will be a thrilling edition, judging only by the names of the four main speakers, all for the first time in Romania: Oli Gardner (Co-founder Unbounce), Larry Kim (Founder WordStream), Brian Massey (Founder Conversion Sciences) and Viljo Vabrit (CEO ConversionXL Agency). There is a limited number of seats, go get yours now.
Details right here, on the GPeC blog
Offline vacations, booked on the mobile
Here are some of the conclusions of a Vola.ro study: between Jan – Sep 2014, 18% of users used the mobile phone to plan a trip and 7% used a tablet; over 47% of the search queries about holidays were made using the mobile; over 64% of those that bought vacation packages used the credit card.
More about this study, at Profit.ro
Click on the video and buy!
YouTube videos are going to get more shoppable, with the company announcing a new ad unit today called Shopping ads. If you’re watching something on YouTube, you might start seeing an info icon on the upper right corner of the video. Clicking on the icons will bring up related Cards, including any product ads, and clicking on the ads will take you to the merchant website.
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Store behavior on Facebook
TRUSTED.ro analyzed the Facebook pages of 188 online stores from Romania, using the local tool ZoomSphere. The study considered e-commerce FB pages with a total of 6,4 million Likes and an average of 30.000 Romanian users per shop. The average of interactions per post is aprox. 1.000 for the big shops, 500 for the medium shops and 200 for the small ones.
More details, on the TRUSTED blog
The e-commerce jobs now have a new name
Lavinia Biberi and Ciprian Drăgoi launched Ecomjobs.ro, a portal for job listings in Romania. The new website plans to be the main meeting point of those interested in working in this field and managers of online shops – full-time, part-time and freelance-based tasks. For the moment, there are jobs in: management, programming, PR & marketing, CRO, editing, design, sales, Web administration, SEO and logistics.
Wall-street.ro knows more about this project
