In the second IREU Top500 Performance Dimension Report, the focus is on mobile and cross-channel retail. One device, in particular, has transformed this area: the smartphone. See how retailers are using mobile in their business models as they trade at scale in this continent, and how the use of mobile varies between markets.
Citește articolul...The 10 commandments of Internet safety Our friends from the European Consumer Center Romania – ECC Romania issued their 10 “commandments” to ensure safety online, with the occasion of the Internet Safety Day (February 7). Here are the first of them: 1. On social networks, thou shall not post photos without asking for your friends’ permission; 2. On Facebook, thou shall choose wisely the security settings; 3. Thou shall read carefully the Terms and Conditions of the dating site in Romania or Europe, before subscribing. Read all 10 commandments on Facebook Amazon, best practices in 2016 What were Amazon’s key strategic milestones in 2016? 1. Amazon Prime expanded (UK members benefited from free Amazon Music Unlimited for the first time in 2016); 2. Innovations (from the opening of the Amazon Go store in Seattle to the first Prime Air drone delivery and the Alexa voice service, the retailer has used technology to
Citește articolul...According to the latest survey of mobile money from the Mobile Ecosystem Forum (MEF), 18% of people globally saying they have used their mobile phone in a shop in 2016. The research findings do show that in a year the use of mobile in stores to pay for things has jumped from 8% to 18%, largely driven by Apple Pay in China. What is important about mobile payments: the convenience; the security; the management of paying across the web, stores, anywhere.
Citește articolul...DKNY is debuting a new e-commerce site in partnership with Farfetch in another attempt at reinvention. DKNY will use Farfetch to emphasize personalization and customer service, using technologies like individualized messaging, a comprehensive mobile platform and easy checkout. “We agreed that the best e-commerce sites are simple and direct,” said John Sampogna, co-CEO and founding partner of Wondersauce, the advertising agency that helped conceptualize the new site. “We’ve given them ultimate flexibility to express the brand in dynamic ways while ensuring easy conversion paths for customers. This is complemented by a transparent checkout system, which offers complete visibility during the checkout process.”
Citește articolul...All eyes on the e-commerce market! Bogdan Chirițoiu, chief of the Competition Council in Romania said that, in 2017, more analysis of the e-commerce sector and the multiplay services will be carried on. “We are closely watching the electronic commerce from the perspective of the marketing strategies. We hope that a bigger costs transparency will bring better prices for the customers”. More details, on Capital.ro Alibaba is shopping MoneyGram, a US-based money transfer company, will be part of Alibaba. The Chinese group will buy the American company for 880 million dollars. MoneyGram’s global reach vastly outstrips that of Paytm or Ascend money, and Ant Financial said in a statement that it “will provide greater access, security and simplicity for people around the world to remit funds, especially in major economies such as the U.S., China, India, Mexico and the Philippines.” More at Techcrunch.com
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