Weekly news: how women shop online, m-commerce in Canada, Youtube TV is launching

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How to check a tourism website A recent scandal about some trips that were paid by customers but never offered brought back to present an old question: how do you check an online tourism website? A responsible consumer can use some simple tools and has to remember some basic information. Trusted comes with 7 pieces of advice for checking a company that has a tourism e-shop. Trusted.ro also offers an online test for owners of e-shops, already taken more than 250 times.

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Weekly news: UPS+drones=speed, start shopping with Google Home, IBM and VISA target IoT

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UPS will fly drones In a recent test, UPS used a new electric delivery truck with a drone launchpad atop it. Inside the truck, a driver loads a package into the drone’s cargo bin. Then a section of the truck’s roof slides backward so that the drone can take off. After the drone lifts off, the human drives away to deliver a separate package. Then the drone and truck rendezvous at another location, where the drone is loaded with a fresh package. If implemented, that cycle could continue for a driver’s entire shift, allowing UPS to deliver packages more efficiently and save on fuel. More details at CNN Money Online Romanian romance The online dating websites were a hit in January 2017, according to a recent research published by Sentimente.ro, the online platform that reached over 136.000 users in one week (data by Trafic.ro). Last year, almost half of Romanian adults didn’t

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Craig Sullivan: you can’t fix all the problems, but you should fix the biggest problems that are easiest to fix first

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Craig Sullivan is one of the best world experts in User Experience, Usability Testing, User Centered Design, Web Analytics, Conversion Optimisation, Online Marketing and Voice of Customer. Craig was present at GPeC Summit November 2016, for the second time in Romania and talked to the over 1000 people in the audience about ”Growth Optimisation and A/B Testing for a Mobile World: Getting it Right”. Our official reporter, Gabriela Bejan, interviewed Craig after his talk on conversion optimization for e-commerce and online marketing strategies. Some really cool insights: one of the most common pitfalls for online marketing in conversion optimization is the fact that they want to focus on fixing all the problems. Craig thinks it is very important to prioritize the problems and fix the biggest problems first and also prioritize the biggest problems that can also be fixed the easiest; the first tools that an online marketer and e-commerce

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Weekly news: Coleto and evoMAG are buddies, the 2017 most innovative companies, Cassie the robot to the rescue

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Coleto shakes hands with evoMAG Coleto announced an important partnership with evoMAG. The collaboration between the two companies will facilitate the delivery of parcels ordered online, in a large network of delivery locations. The customers will be able to pick-up their orders whenever they like and they will not have to wait anymore for the delivery agents at home or at the office. Coleto is a delivery network based on distributed delivery points that has just entered the Romanian market. evoMAG is one of the most important e-shops in Romania from in last 12 years. Citiți detalii la Ecompedia   Which are the World’s 50 Most Innovative Companies? This year marks the 10th edition of the World’s Most Innovative Companies ranking. The reporting team sifts through thousands of enterprises each year, searching for those that tap both heartstrings and purse strings and use the engine of commerce to make a

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E-commerce sector is under European Commission’s analysis. What does it mean for Romania?

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The European Commission (“EC”) announced on 2nd February 2017 that it launched 3 investigations with respect to certain anticompetitive practices in the e-commerce sector, says Lexology. The Romanian Competition Council launched a sector inquiry in the online segment following the EC practice. This was initially set to target the online sales of electronics and fashion products and, apparently, was extended to the majority online sold products.

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