SURVEY It’s official: Black Friday has gone global!
A survey conducted in early November 2016 by One Hour Translation indicates that online shopping in Black Friday is expanding beyond the U.S. and gaining popularity in other developed countries.
The survey was performed in cooperation with Google Consumer Surveys among a total of 3,600 participants in eight developed countries. Here they are:
- U.S.
- Canada
- U.K.
- France
- Germany
- Spain
- Australia
- Japan.
In the survey, One Hour Translation asked:
“In what day or days are you planning to do your online shopping this year?”
The respondents could select more than one answer. The survey analyzed:
- 1,000 responses in the U.S.
- 600 in the U.K.
- 300 in each one of the other six countries.
In the U.S., around 26 percent of the respondents plan to buy online on Black Friday, which falls on November 25 this year, while around 28 percent plan to do so on Cyber Monday (November 28).
In Canada, 19.5 percent of the respondents said they plan to buy online on Black Friday, compared to 8 percent on Cyber Monday.
In the U.K., the scores were 27 percent for Black Friday and 10 percent for Cyber Monday, while in Germany the scores were 12 percent and 8 percent, respectively.
In Spain, 29 percent of the respondents said they plan to buy online on Black Friday, compared to 5 percent on Cyber Monday.
The results in Australia were 11 percent for Black Friday, compared to 6 percent for Cyber Monday. The male respondents in Australia scored 17 percent interest in Black Friday.
Black Friday is still struggling to make it with French online shoppers. The survey showed keen interest among 18 percent of the French surveyed between the ages of 25 and 44 in Black Friday online promotions, but there was no interest whatsoever among those above 45. The overall level in France was 7% for Black Friday and 2% for Cyber Monday.
Japan seems to show the least interest in the Christmas season online shopping frenzy. The results in Japan were 5% for Black Friday and 3% for Cyber Monday.
Young people are shopaholics
According to One Hour Translation’s survey, young people between 18 and 34 show a strong tendency to buy online during Black Friday and Cyber Monday. Cyber Monday draws no interest with this segment in Spain, France, Japan and Canada, compared to around 5 percent in Australia and 14.5 percent in Germany. In contrast, 36 percent of those 65 or older in Spain say they would buy online on Black Friday, compared to 9 percent of this age segment in Australia, 14 percent in Germany, and 0 percent in France, Japan and Canada.
