What is social proof and how can marketers and business owners use it in conversion optimization and drive sales? Angie Schottmuller, founder of Interactive Artisan, explained the whole process and showed us how to encourage users to give qualitative reviews in a very interactive interview at GPeC SUMMIT November 2019.
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Selling online shouldn’t be much different than traditional face-to-face, in-store selling, says Karl Gilis, Co-Founder of AG Consult, one of the best-known Usability and Conversion Optimization agencies in Belgium. For the fourth year a keynote speaker at GPeC SUMMIT, Karl is a world famous UX and conversion optimization expert, most known for his funny ways of putting e-commerce into perspective.
We talked to Karl about the strategies of surviving and thriving on the digital market, the role of customer centricity in a company’s success, how to write good product copy for e-commerce and how to find your true tone of voice. Here are the key takeaways from the interview, that you can read below.
Citește articolul...The 10th anniversary edition of GPeC was amazing right from the start and down to every awesome practical keynote featured. We had the pleasure of having fantastic speakers on stage at GPeC, most of them for the first time in Romania on this occassion. Brian Massey (Conversion Scientist Conversion Sciences) was one of the top notch speakers that we had the pleasure of having on stage at GPeC Summit November 2015 and his keynote was controversial and enlightening right from the title “Is Google Scaring Businesses into Bad Redesign Decisions?“. After the keynote, Brian Massey was interviewed by our colleague – Raluca Radu (Digital Marketing Consultant) – and shared some more practical tips and tricks, which we hope you’ll find useful. According to the interview, Brian Massey’s keynote was focused on the central idea that Google is leading businesses in the wrong direction with its recent 2015 Mobilegeddon. In Brian’s opinion, because of
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