Video interview with Chris Goward: the elements of urgency are different on mobile and desktop

Present for the second time in Romania, Chris Goward (President & CEO WiderFunnel) was one of our special guests from GPeC Summit, May 2015. Raluca Radu talked with Chris about conversion optimization from mobile, advantages of e-commerce apps and many more.

Watch the video interview below or on the official GPeC Youtube channel!

Chris Goward founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brains behind the LIFT™ and Kaizen™ methods and has developed conversion rate optimization strategies for clients such as Google, Electronic Arts, Magento and BuildDirect.com. He wrote the book, “You Should Test That,” which redefines conversion optimization and shows how to create dramatic business improvements.