Video interview with Craig Sullivan: You need a very good reason to make an AB test

Well known international speakers gathered at GPeC Summit, in May 2015. Raluca Radu talked with them about their presentations and made video interviews that you can watch on the GPeC blog. This week we present an interview with Craig Sullivan, the Optimiser of Everything.

Craig Sullivan is an international guru in Analytics, Split Testing, Conversion Optimization, User Experience and Voice of Customer. Craig contributed to team development, product launch and online presence growth for companies like Google, LOVEFiLM, Lego, John Lewis, eBay etc. Through his fast conversion optimization methods, Craig brought companies a net benefit of over 500 million EUR over the past 5 years.

Watch the video interview with Craig Sullivan!