Weekly news: inbound marketing, deliveries by drone and in gas stations
Here are the most important news pieces about e-commerce from the last 7 days.
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Inbound is more and more important in Romania
This year, the HubSpot report by Beans United included 4,500 respondents, and based on the conclusions drawn from the State of Inbound 2016 report, it’s more obvious than ever that the inbound marketing is much more important these days. This proves that more and more companies are aware that consumer habits changed a lot are constantly changing and the only road to success is to keep up with this evolution. One of the conclusions of the study is: “only 20% of people want to speak to a salesperson to receive information and 62% prefer the search engines”.
French drones to deliver the mail once per week
The French postal service has been given the go-ahead to start delivering parcels using drones. The trial is being run by DPDgroup, an international subsidiary of French national postal service Le Groupe La Poste. The drone will travel from a pickup point in Saint-Maximin-La-Sainte-Beaume to Pourrières in the Var department, a region that has been chosen because it hosts a number of start-up companies, including a dozen specialising in tech.
Walmart delivering in gas stations
Walmart has opened its latest concept in grocery pick-up in Thornton. The 4,000-square-foot Walmart store is the second one in the country for the mega-retailer and grocery store and it’s a new concept of an online grocery order pick-up location, a convenience store that sells hot sandwiches and coffee, as well as a gas station. The company opened its first pick-up and fuel station in April in Huntsville, Alabama.
Floria.ro opens a bulk warehouse
The Floria Group, operating the online flowershop Floria.ro, the corporate division and the brick-and-mortar flowershop network, opened its first 330 sq.m. bulk warehouse. The 100,000-euro investment will see its first turnover in 3 years. Floria also launched an online B2B shop, for bulk flower shopping. The warehouse will be able to supply 15,000 flowers and 1,500 plants in the same time.
