Year: 2016

Weekly news: inbound marketing, deliveries by drone and in gas stations

Here are the most important news pieces about e-commerce from the last 7 days. If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below or check us out on Facebook. Thank you! Inbound is more and more important in Romania This year, the HubSpot report by Beans United included 4,500 respondents, and based on the conclusions drawn from the State of Inbound 2016 report, it’s more obvious than ever that the inbound marketing is much more important these days. This proves that more and more companies are aware that consumer habits changed a lot are constantly changing and the only road to success is to keep up with this evolution. One of the conclusions of the study is: “only 20% of people want to speak to a salesperson to receive information and 62% prefer the search engines”.

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Weekly news: 2016 was a good year, Romanians plan to spend more this Christmas, the holiday season campigns

Here are the most important news pieces about e-commerce from the last 7 days. If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below or check us out on Facebook. Thank you! 2016, a fruitful year for the Romanian e-commerce According to estimations from GPeC, 2016 will see a turnover of 1.7 – 1.8 billion euros for the Romanian e-commerce (excluding services, air travel tickets, holidays, utility bills etc.), more than last year when we recorded 1.3 – 1.4 billion euros. GPeC will release more details on the blog soon, so stay tuned to find out how the Romanian e-commerce did this year! Online shops from TRUSTED.ro started their holiday campaigns Romanian online shops already started their special holiday discount campaigns. Some of them implemented special categories, others focused on special offers for their existing products, but all of them tried to offer

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RESEARCH Online reviews have the power to make customers buy more

The Unfaithful Consumer, a research into the UK’s shopping habits has revealed that customers write a collective total of 119 million reviews a year, says Internet Retailer. Because more people post reviews, more people read them, and in turn they give their own feedback, which is picked up by a new group of customers. As a successor to forums, online reviews have become a tool of choice for shoppers and a key part in the process of discovery and purchasing. Shoppers feel reassured by other people’s experiences and this is becoming a powerful influencer in the decision making process. According to The Unfaithful Consumer report, 76% of online shoppers said they discover new products through reviews and recommendations on websites and social media channels. In addition, more than half said they base their purchasing decisions on customer reviews.

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Weekly news: Romanian Black Friday, decide on Twitter the prices at Lidl, light bulbs can see you

Here are the most important news pieces about e-commerce from the last 7 days. If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below or check us out on Facebook. Thank you!   Black Friday, a whole month of Romanian discounts Romanian online shops use the expression “Black Friday” during the whole year, but November is the right moment to offer discounts. The first big Black Friday sale happened on November 18 and some shops even continued over the weekend. On our blog, you will find some figures and sales records from the biggest e-shops. The second Romanian Black Friday will be on November 25. You can also read about a study performed by One Hour Translation, measuring the success of Black Friday in the world.

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