Month: November 2016

The Unfaithful Consumer, a research into the UK’s shopping habits has revealed that customers write a collective total of 119 million reviews a year, says Internet Retailer. Because more people post reviews, more people read them, and in turn they give their own feedback, which is picked up by a new group of customers. As a successor to forums, online reviews have become a tool of choice for shoppers and a key part in the process of discovery and purchasing. Shoppers feel reassured by other people’s experiences and this is becoming a powerful influencer in the decision making process. According to The Unfaithful Consumer report, 76% of online shoppers said they discover new products through reviews and recommendations on websites and social media channels. In addition, more than half said they base their purchasing decisions on customer reviews.

A survey conducted in early November 2016 by One Hour Translation indicates that online shopping in Black Friday is expanding beyond the U.S. and gaining popularity in other developed countries. The survey was performed in cooperation with Google Consumer Surveys among a total of 3,600 participants in eight developed countries.