Author: George Hari Popescu

Retailers in the CEE region are trying hard to meet customers’ demand, to unify distribution channels and to implement new options for a secure and enjoyable online shopping experience. A recent analysis made by Harriet Cohen shows that many key retailers are prioritising investment in the channel as they look to drive growth, generate competitive advantage and better meet shopper needs in the future. Online means offline and viceversa Recently, in Romania, the Media Galaxy retail chain has announced that it is changing its business approach. With the help of the platform dubbed “Complete experience, online and offline”, Media Galaxy is addressing promptly and usefully the needs of the modern consumer and positions itself as “architect” of the omnichannel experience. It is the first retailer that can adopt this approach, with the help of the extended chain of the large brick-and-mortar shops and of the online shop mediagalaxy.ro. In Poland,