Facebook is chasing fake products, Carrefour launches the marketplace, IKEA opens pick-up points
Franprix tests home delivery while customer is away
French supermarket chain Franprix has started tests with delivering groceries to the customer’s home, while the customer isn’t at home during the delivery. Franprix is the first company to test this kind of service in France.
If the experiment is a success, Franprix wants to launch the service in the Parisian region by the end of this year or early 2019, LSA writes. Since the end of April, Franprix has been testing this type of delivery service with a dozen beta testers.
→ Read more at Ecommerce News
Facebook cracks down on sellers of junky products
Facebook is getting tougher with businesses that advertise products that are unsatisfactory or aren’t delivered on time. The social media giant’s new feature lets people leave reactions about their shopping experience after seeing an ad and making a purchase through the platform’s mobile app or website.
The company will warn businesses that receive many negative responses to address the grievances or face restrictions on their ads — or an eventual ban from the platform. The social network started warning hundreds of e-commerce sites that received a high volume of negative feedback from shoppers who bought products after clicking on an ad.
→ Read more at Mobile Marketer
Swiss Post tests order button with Migros, Domino’s and Qualipet
Swiss Post is testing a new device that makes shopping online a lot easier. Around 1,000 households in Switzerland can order products and services by using the Post Home Button, which is nothing more than a small device with a button. Migros Aare, Qualipet and Domino’s Pizza have also joined the experiment.
The small device sends the retailer a signal via at wireless network at the push of a button. So, it literally takes one click to request a service or to place an order. The Home Button is able to identify product codes that customers can scan to order something online.
With the Migros test for example, once the order has been received, it will be confirmed by SMS and consumers get their order delivered to their door free of charge the next day.
→ Read more at Ecommerce News
Carrefour unites all online operations into a new portal and launches a marketplace
The Click & Collect system, with its two dimensions – online ordering and physical pick-up in hypermarkets – has been a technical challenge.
The new Carrefour.ro portal becomes the only online interface where customers can find, under the same roof, the entire digital universe of Carrefour Romania. The platform brings together dozens of Carrefour partners, over 150,000 products, while supporting a growing number of users. The products ordered online from this section can be delivered anywhere in the country or picked up at any Click & Collect point in Carrefour hypermarkets nationwide.
→ Read more at Wall-Street.ro
IKEA opens pick-up points for online orders
Furniture retailer IKEA will open pick-up points for online orders in Timisoara and Brasov, at the middle of July, and in Cluj-Napoca by the end of July, the company announced.
The advantage of these pick-up points compared to home delivery is that the clients can pick up their orders when they choose. The delivery cost is also lower compared to the home delivery service. Online sales have been one of the main drivers for IKEA’s sales increase in Romania in recent years.
→ Read more at Romania Insider
