Try before you buy, Zalando expands to Europe, how to optimize your email marketing campaigns
The “try-before-you-buy” initiatives take e-commerce by storm
As online companies continue to exert an ever greater influence over the consumer products market, a new trend has emerged that could be dangerous for unprepared retailers. The last year has seen companies like ASOS, Topman and schuh introduce try-before-you-buy options for consumers. The effect of the popularity of this kind of online shopping experience among customers is beginning to ripple across the whole sector.
However, this trend could spell disaster for retail business owners if they do not prepare by having the right framework and solutions in place to manage returns.
→ Read more at Marketing Tech News
Are you even considering accepting payments in cryptocurrencies?
With all the talk about cryptocurrencies, you might be wondering whether your e-commerce business should start accepting them as a form of payment. There is no simple answer to that question. It all depends on the type of business you have and your tolerance for volatility and risk.
Should you consider accepting cryptocurrency for payments on your site? The central benefit of cryptocurrencies — privacy — needs to be weighed against the potential cost and risks. But all e-commerce companies should be studying cryptocurrencies and making informed choices about whether or not to integrate them into their payment system.
→ Read more at E-Commerce Times
Zalando to expand to Ireland, Czech Republic and comes closer to Romania
Europe’s biggest online fashion retailer Zalando plans to expand to Ireland and the Czech Republic and could add other markets later, but does not expect profitability to increase for years as it invests heavily in logistics and technology. Zalando had no plans for major investments in Britain, where it has a relatively small presence, due to concerns about possible import tariffs and the fluctuation of the pound after the country leaves the European Union.
Launched in Berlin in 2008, Zalando has grown fast to sell almost 2,000 brands in 15 countries, mostly in western Europe, but has not added a new market since Luxembourg in 2013.
→ Read more at Reuters
Why Email Marketing matters
Email marketing is the most cost-effective marketing tool. It is convenient to manage and establishes direct contact with customers. The advantages of emails in the communication channel include email being personal, purposeful, targeted and one-on-one.
The key to email marketing success is personalization. Studies show that personalization for email marketing generates higher ROI than non-personalized ones. The growing evidence shows that the results of personalization do matter to email recipients. It has been proven to drive revenue up by as much as 760%, since it helps marketers in giving their subscribers more individualized relevant content.
→ Read more at MarTechSeries
Romanian friending app very popular in Spain soon after launch
Floca, a friending and chat app developed by Romanian tech company Inovatie Alia, was launched this month in Madrid and has gathered more than 50,000 users in just one week. Floca will also be launched in Romania in June, where the developers expect to register more than 10,000 active users in the first month.
The developers say the app is addressed to those who want to meet new people, as well as those who want to stay in touch with their friends. The app can be downloaded from Google Play and AppStore.
→ Read more at Romania Insider
