News of the week: how much money Romanians spend online, the IKEA plans, slow deliveries this Christmas
Here are the most important 5 news pieces about e-commerce from the last 7 days.
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Romanians are not big spenders online
In 2015, the share of e-buyers was highest in the United Kingdom (where 81% of the total population aged 16 to 74 purchased online), Denmark (79%), Luxembourg (78%), Germany (73%), the Netherlands, Finland and
Sweden (all 71%). In contrast, Romania (11% of e-buyers), Bulgaria (18%), Cyprus (23%) and Italy (26%)
registered the lowest proportions. Overall, in half of the Member States, the share of e-buyers was above 50%.
Read the entire report at Eurostat
IKEA bets on the Internet
Ikea Group is ramping up its e-commerce business and sees its website delivering 10 cents of every euro in revenue by 2020. Online sales exceeded 1 billion euros for the first time in the year ended in August, accounting for about 3% of total sales. The company expects that number to rise to 10% of sales by 2020, by which time the retailer will have expanded web sales to all its markets. Ikea is testing its new web systems in Ireland and hopes to start online sales in additional markets sometime in 2016 or 2017.
Internet Retailer has more details
On-time delivery rates decline in December
A survey of more than 130,000 consumers finds on-time delivery rates falling, while a separate study shows consumers are much more open to digital gift cards, which require no shipping. On Dec. 1, the percentage of online buyers reporting that all items in their order were delivered on time was just under 93.5%, according to Bizrate Insights, which looked at results from more than 130,000 shoppers surveyed about their online deliveries made between Dec. 1-10.
More about this, at Internet Retailer
How people search for online gifts
Women and young people born between 1980-2000 go mostly online to search for special offers and promotions for holidays. Aprox. 22% of the online women shoppers check on the Internet special offers before buying every present and almost a third of them (32%) only check sometimes the offers. Only 14% of men always search for online promotions, 26% said they sometimes check promotions and 15% never do this. The survey was made in October by Ipsos, for Offers.com.
Romania, one of the last in the EU for e-commerce
Romania is occupying one of the last places in the European Union regarding the e-commerce, as 14% of the local companies are involved in acquisitions and only 8% of the companies sell through e-commerce platforms, as compared to an average of 17% in the EU, shows a report released by Eurostat, the statistics bureau of the EU. Romania is on the 20th place out of 24 EU countries, by the percentage of online transactions of the total sales amount of local companies.
The entire article, in Ziarul financiar