Weekly news: European Parliament wants durable products, Diverta’s online business, Amazon Spark is live

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Ecompedia is searching for the most popular e-commerce platform in Romania If you own an online shop, what platform are you using? Or what platform did you use in the past? It’s the first question from the survey launched by Ecompedia.ro. The rest of the questions are about the sales turnover and the business niche. The more sincere you are when filling the form, the more accurate the final results will be. The survey comes in a series of market research from the Ecompedia.ro portal.

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Online payments, up by 61% in the PayU system

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PayU Romania, the online player operator, processed during April 2016-March 2017 period online transactions of over RON 1.9 billion, compared with the same period of the former fiscal year. In 2017, the biggest transaction was registered in January and reached over RON 107,000. The products from IT&C category are preferred by Romanians who buy online. Approximately 33 percent of the total value of online transactions was allocated to the products from this category.

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Weekly news: Elefant.ro gets a boost, UGC vs. online ads, Amazon Prime Day is a hit

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Elefant.ro gets EUR 2 million capital boost Millenium Gold Resources, , Olif and Catalyst Romania will increase the social capital of Elefant Online through a cash contribution of RON 9.18 million (EUR 2 million). Elefant Online manages the online retailer Elefant.ro, and currently has a social capital of RON 40.83 million (EUR 9 million). The company will issue some 91,830 new shares with a nominal value of RON 100 (EUR 22.2). The shares will be subscribed by Cyprus-based Millenium Gold Resources Limited (54,868 titles), Netherlands-based Olif (27,990), and Catalyst Romania (8,972 titles). → Read more at Romania Insider   RESEARCH: User-generated content is more valuable than online advertising Results from a study titled “Hearing the Voice of the Consumer: UGC and the Commerce Experience” developed by TurnTo and executed by Ipsos show that most shoppers (90 percent) are infuenced in their decisions to make a purchase by user-generated content (UGC), outranking all

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RTB House: artificial intelligence may boost online advertising

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According to RTB House, if you look at the e-commerce industry, there are clearly recognisable sales peaks that humans can predict. General knowledge from research helps us to plan advertising campaigns and set specific parameters when we decide to pay more for an impression or prepare special creatives. But the real audience does not work under these simplistic constraints all the time. Your buying patterns can be extremely specific and combine multiple criteria. That’s why today’s digital marketing is, above all, the “one segment” and ads impact an individual based on their personal interests and desires. This happens in unpredictable sales spikes that humans can not know, such as buying a loved one’s birthday gift or planning a family event.

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Weekly News: card payment on delivery, influencer videos drive purchases, Romanians do m-commerce

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FAN Courier, the first Romanian courier service to accept card payments on delivery in multi-banking system FAN Courier is the first Romanian courier service to accept card payments on delivery in multi-banking system. Starting this week, FAN Courier agents will offer all customers – individuals or companies – the option to pay for the transport using a card issued by one of the active banks in Romania. The return payment will soon start being delivered electronically. → Read more on the GPeC blog Influencer Videos Drive Purchases, Study Finds Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In fact, social media influencers now are trusted nearly seven times more than celebrities, according to research. Other sources such as brands, retailers, celebrities such

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